Pretesting Flashcards
1
Q
When should PRETESTING be done?
A
CONCEPT DEVELOPMENT, PLANNING AND STRATEGY SELECTION, FINAL DEVELOPMENT
2
Q
4 CRITERIA FOR PRETESTING
A
ATTRACTIVENESS, COMPREHENSIBILITY, APPROPRIATENESS, SELF-INVOLVEMENT, PERSUASIVENESS
3
Q
5 types of PRETESTING
A
READABILITY TEST, SURVEYS/ SELF-ADMINISTERED QUESTIONNAIRES, FOCUS GROUP DISCUSSION (FGD), KEY INFORMANT INTERVIEW, CENTRAL LOCATION INTERCEPT
4
Q
Why pretest?
A
Find out what elements need to be CHANGED, guide REVISIONS for the final product, avoid COSTLY ERRORS by pinpointing problems before final production and distribution
