P-process

Question 1

4 sub-categories of ANALYSIS/ INQUIRE

Answer 1

PROBLEM, POLICIES AND PROGRAMS, SITUATION, AUDIENCE

Question 2

4 sub-categories of STRATEGIC DESIGN

Answer 2

OBJECTIVE SETTING, COMMUNICATION STRATEGY SELECTION, AUDIENCE SEGMENTATION, CONCEPT POSITIONING

Question 3

3 sub-categories of DEVELOPMENT AND TESTING/ CREATE AND TEST

Answer 3

DEVELOPING MESSAGE CONCEPTS, PRETESTING, RETESTING NEW AND EXISTING MATERIALS

Question 4

4 sub categories of MANAGEMENT, IMPLEMENTATION, AND MONITORING/ MOBILIZE AND MONITOR

Answer 4

MOBILIZING KEY ORGANIZATIONS, CREATING POSITIVE ORGANIZATIONAL CLIMATE, IMPLEMENTING ACTION PLAN, MONITORING ACTIVITIES

Question 5

3 sub-categories of EVALUATION AND REPLANNING/ EVALUATE AND EVOLVE

Answer 5

MEASURING IMPACT ON AUDIENCES, DETERMINING HOW TO IMPROVE FUTURE PROJECTS, PLANNING FOR CONTINUITY AND SELF-SUFFICIENCY

Question 6

Steps of the P-process

Answer 6

ANALYSIS/ INQUIRE, STRATEGIC DESIGN, DEVELOPMENT AND TESTING/ CREATE AND TEST, MANAGEMENT, IMPLEMENTATION, AND MONITORING/ MOBILIZE AND MONITOR, AND EVALUATION AND REPLANNING/ EVALUATE AND EVOLVE

Question 7

4 characteristics of the P-process

Answer 7

Systematic and rational, responsive to changes, practical for field applications, strategic