Prelims Unit 1-4

Question 1

“Healthcare products and medicines are in demand in the Philippines, but the cost and availability in an out-of-pocket market means many products are out of geographical and financial reach for many”.

Answer 1

Dr. Edward Booty, the CEO of Allied World Healthcare

Question 2

2 Main Distributors of Drugs in PH:

Answer 2

Metro Drug & Zuellig

Question 3

The basic element of marketing, concerned w/ nature & type of products, product quality & design, product planning & development, product decisions related to branding , labelling, packaging, trademarks.

Marketing research
Pricing Decisions
Products and services
Physical distribution

Answer 3

Products and services

Question 4

Modern marketing starts with an analysis of the various aspects of market and related areas.

Marketing research
Pricing Decisions
Channels of Distribution
Physical distribution

Answer 4

Marketing research

Question 5

The pathway through which the goods move from producer to consumer, includes a number of intermediaries like wholesaler, retailers, jobbers etc.

Channels of Distribution
Physical distribution
Marketing research
Pricing Decision

Answer 5

Channels of Distribution

Question 6

physical movement of the goods from producer to consumer, includes transportation, warehousing, inventory control and management, order processing etc.

Channels of Distribution
Marketing research
Physical distribution
Pricing Decision

Answer 6

Physical distribution

Question 7

It has the basic objective of informing the market about product availability and creating a demand for it, includes tools like advertising, sales promotion, personal selling, publicity, public relations etc.

Environmental Analysis
Feedback from Customers
Promotional Decisions
Pricing Decisions

Answer 7

Promotional Decisions

Question 8

This is the only element of marketing which generates revenue for the firm, concerned with pricing policies and strategies, price determination, discounts, commissions etc.

Environmental Analysis
Pricing Decisions
Feedback from Customers
Responsibility towards the Society

Answer 8

Pricing Decisions

Question 9

the first step for any organization environment in which the business is to be carried out, various macro and micro factors should be studied beforehand only to develop an understanding of the SWOT, for an organization.

Environmental Analysis
Pricing Decisions
Feedback from Customers
Responsibility towards the Society

Answer 9

Environmental Analysis

Question 10

For successful marketing of goods, it is essential that the marketer obtains this from customers, so that reasons for failure or less satisfaction may be identified and
improvements in the products be made.

Environmental Analysis
Pricing Decisions
Feedback from Customers
Responsibility towards the Society

Answer 10

Feedback from Customers

Question 11

It derives its much-needed inputs from society and therefore owes a responsibility towards the society ,part of marketing as the units have to protect and promote the interest of the society. A marketer to be socially responsive owes responsibility towards employees, consumer, shareholder
etc.

Environmental Analysis
Pricing Decisions
Feedback from Customers
Responsibility towards the Society

Answer 11

Responsibility towards the Society

Question 12

the process of delivering goods and services to create value for the customer and make a profit.

Marketing Concept vs. Selling Concept

Answer 12

Marketing Concept

Question 13

process of rounding up customers to increase sales.

Marketing Concept vs. Selling Concept

Answer 13

Selling Concept

Question 14

views the business as a customer satisfactory process.

Marketing Concept vs. Selling Concept

Answer 14

Marketing Concept

Question 15

views business as a goods- producing process.

Marketing Concept vs. Selling Concept

Answer 15

Selling Concept

Question 16

cost determines the price.

Marketing Concept vs. Selling Concept

Answer 16

Selling Concept

Question 17

concept is useless in a pure competition market

Marketing Concept vs. Selling Concept

Answer 17

Selling Concept

Question 18

Consumers determine the price.

Marketing Concept vs. Selling Concept

Answer 18

Marketing Concept

Question 19

This concept is applicable to the pure competition market.

Marketing Concept vs. Selling Concept

Answer 19

Marketing Concept

Question 20

This concept thinks about market segmentation deeply.

Marketing Concept vs. Selling Concept

Answer 20

Marketing Concept

Question 21

This concept starts with actual and potential customers.

Marketing Concept vs. Selling Concept

Answer 21

Marketing Concept

Question 22

This concept never thinks about the market concept.

Marketing Concept vs. Selling Concept

Answer 22

Selling Concept

Question 23

This concept starts with existing products.

Marketing Concept vs. Selling Concept

Answer 23

Selling Concept

Question 24

This concept earns profit through customer satisfaction.

Marketing Concept vs. Selling Concept

Answer 24

Marketing Concept

Question 25

This concept earns profit through attractive sales and promotion. Marketing Concept vs. Selling Concept

Answer 25

Selling Concept

Question 26

This concept emphasizes customer needs. Marketing Concept vs. Selling Concept

Answer 26

Marketing Concept

Question 27

The scope of the marketing concept is wider. Marketing Concept vs. Selling Concept

Answer 27

Marketing Concept

Question 28

This concept emphasizes on products or services. Marketing Concept vs. Selling Concept

Answer 28

Selling Concept

Question 29

The scope of the selling concept is narrow. Marketing Concept vs. Selling Concept

Answer 29

Selling Concept

Question 30

The objective of this concept is to satisfy the customer through goods and services. Marketing Concept vs. Selling Concept

Answer 30

Marketing Concept

Question 31

The objective of the selling concept is to increase sales of goods and services. Marketing Concept vs. Selling Concept

Answer 31

Selling Concept

Question 32

refers to the environment, which is closely linked to the organization, and directly affects organizational activities. It can be divided into supply side and demand side environment. Supply side environment - suppliers, marketing intermediaries, and competitors who offer raw materials or supply products. Demand side environment - customers who consume products.

Answer 32

Micro Environment

Question 33

involves a set of environmental factors that is beyond the control of an organization and influence the organizational activities to a significant extent, it is subject to constant change that bring opportunities and threats in an organization.

Answer 33

Macro Environment

Question 34

Importance of Marketing Environment:

Answer 34

Identification of Opportunities Identification of Threats Managing Changes

Question 35

Top 10 Pharmaceutical Markets Worldwide:

Answer 35

US China Japan Germany France Italy UK Spain Canada Brazil

Question 36

the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas.

Answer 36

Marketing

Question 37

based on an operations-oriented approach that businesses employ since it takes into account both what goes on during the production process and how these operations influence consumer preferences. Production Concept Product Concept Marketing Concept Societal Concept

Answer 37

Production Concept

Question 38

about identifying products and features of these products that will be sold to potential customers. Production Concept Product Concept Marketing Concept Societal Concept

Answer 38

Product Concept

Question 39

basic idea behind this concept is that people will not buy enough of a business’s product, so businesses need to persuade them to do so, it is based on persuasion. It takes place when businesses persuade customers to buy their products instead of those of their competitors. The aim is to convince customers that they need your product, rather than your competitor’s. Selling Concept Societal Concept Marketing Concept Production Concept

Answer 39

Selling Concept

Question 40

focused on creating a better value proposition for customers. Selling Concept Societal Concept Marketing Concept Production Concept

Answer 40

Marketing Concept

Question 41

proposes that businesses are, or should be, motivated by more than just profit, should also be concerned with the well-being of society as a whole, including their employees and consumers, as well as the environment and other stakeholders. Selling Concept Societal Concept Marketing Concept Production Concept

Answer 41

Societal Concept

Question 42

refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related to marketing activities.

Answer 42

Marketing Environment