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Pharmaceutical Marketing & Entrepreneurship > Long Quiz Reviewer > Flashcards

Long Quiz Reviewer Flashcards

1
Q

Give the 2 main distributors of drugs in the Philippine market.

Identification

A

Metro Drug and Zuellig Pharma

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2
Q

Give 3 corporations in the Philippine Pharmaceutical market.

Identification

A

Boehringher Ingelheim, Pfizer, GlaxoSmithKline

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3
Q

What is the top leading cause of mortality?

Identification

A

Ischemic Heart Disease

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4
Q

What is the top leading cost of morbidity?

Identification

A

Acute Respiratory Infection

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5
Q

Based on an operation-oriented approach that business employ since it takes into account both what goes on during the production process and how theses operations influence consumer preferences.

Identification

A

Production Concept

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6
Q

Refers to all internal and external factors which directly or indirectly influence the organization’s decisions related to marketing activities.

Identification

A

Marketing Environment

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7
Q

Involves a set of environmental factors that is beyond the control of an organization

Identification

A

Macro Environment

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8
Q

The 2 general categories of total health care

Identification

A

MEDICAL CARE and SELF-CARE

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9
Q

They are mostly self-diagnosing patient

Identification

A

Self-medicating patient

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10
Q

Require a prescription from a duly licensed physician. These are cardiovascular, hypertensive, anti-infectives, or specialty drug products.

Identification

A

Ethical drug products

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11
Q

Republic Act 6675

Identification

A

“Generic Drugs Act of 1988” or Republic Act 6675, or
popularly known as the Generics Law

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12
Q

These are composed of such drug outlets as drugstores or community pharmacies, hospital pharmacies, industrial clinics, or dispensing physician’s clinic

Identification

A

Traditional Markets

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13
Q

These type of sales outlets operate either as wholesalers, retailers, or both and are estimated to be no less than 15,000 stores nationwide.

Identification

A

Drugstores (Community Pharmacy)

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14
Q

cater to the needs and wants of patients confined in the hospital for whatever ailments, surgery, or other health care services.

Identification

A

In-patient Department (IPDs)

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15
Q

A type of forecasting objectives which consists of preparing an annual budget at the corporate or divisional or departmental level.

Identification

A

Budget forecast

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16
Q

The process of classifying customers into groups with different needs, characteristics or behavior.

Identification

A

Market segmentation

17
Q

It views the business a customer satisfactory process

Marketing Concept vs Selling Concept

A

Marketing Concept

18
Q

Consumers determine the price.

Marketing Concept vs Selling Concept

A

Marketing Concept

19
Q

This concept gives importance to only promotion.

Marketing Concept vs Selling Concept

A

Selling Concept

20
Q

This concept starts with existing products.

Marketing Concept vs Selling Concept

A

Selling Concept

21
Q

This concept emphasizes customer needs.

Marketing Concept vs Selling Concept

A

Marketing Concept

22
Q

The following are manufactured by Pfizer, Inc. and are the top selling brands from a 2000 world review of IMS Health, EXCEPT:

I. Avapro
II. Lipitor
III. Norvasc
IV. Zestril
V. Cozaar

a. II, III
b. I, V
c. IV, V
d. I, IV, V

A

a. II, III

22
Q

The following in the drug sector:

I. Continuing Pharmacy Education Program for Pharmacy Assistants (CEPPhA) will vigorously be pursued by DSAP and Unilab to enrich core competencies of the drugstore frontliners nationwide.
II. More community pharmacists will be involved in patient counseling and pharmaceutical care management specialized in disease management approaches for hypertension, diabetes, asthma, tuberculosis, and other chronic ailments.
III. The PhilHealth Insurance programs will expand its coverage to the greater majority of the population, hitting 60% in five years. IV. More public hospitals will exercise financial autonomy to augment meager public fund support.

a. I only
b. I, IV
c. I, II
d. I, II, III

A

c. I, II

23
Q

Favorable Factors and Circumstances Prior to the Implementation of (PNDP), EXCEPT:

I. The new government following the peaceful EDSA revolution of April 1986.
II. Sensitive and responsive development-oriented officials at the helm of the Department of health (DOH).
III. The weakly felt and expressed need to provide essential drugs of high quality, safety, and efficacy to the people.
IV. The construction of modern laboratory facilities for the Bureau of Food and Drugs (BFAD) of the Department of health (DOH) under a Chinese International Cooperation Agency (CICA) grant started in 1986 and completed in 1987.

a. II only
b. I, III
c. I, III, IV
d. III, IV

A

d. III, IV

24
Q

Five pillars of PNDP:

I. Assurance of the safety, efficacy and usefulness of pharmaceutical products through quality control.
II. The promotion of the unrational use of drugs by both health professionals and the general public.
III. Development of self-reliance in the international pharmaceutical industry.
IV. The tailored or targeted procurement of drugs by government with the objective of making available to its own clientele, particularly the lowerincome sectors of the society, the best drugs at the lowest possible cost.
V. Marketing empowerment

a. I, IV
b. I
c. II, III
d. II, III, V

A

a. I, IV

25
Q

Related to products and/ or Establishment

a. % of products supplied to DOH found substandard by BAD
b. % of advertisements conforming with the Generic Advertising Guidelines
c. % of population covered with essential drugs
d. % of people exercising the right of informed choice

A

a. % of products supplied to DOH found substandard by BAD

26
Q

True or False. Under the generic Prescribing Guidelines of the Generic Act of 1988, the doctor still retains the responsibility of determining the active ingredient of the drug for his patient and he directs how it will be used.

a. True
b. False

A

a. True

27
Q

True or False. The OTC drug department is unique in the pharmacy because of the opportunity it gives pharmacists to act in a primary care capacity while maintaining a competitive stance in the marketplace.

a. True
b. False

A

a. True

28
Q

An advertisement may contain some or all of the elements common to the selling functions:

I. it helps the consumers to identify his problem, need, and desire it establishes the products as good quality, or the manufacturer or marketer as an
II. “authority”
III. it shows the consumer that the product cannot solve his problems or satisfy his needs or
IV. desire
V. it provides a “open” reason to buy now

a. II only
b. III, IV
c. I, IV
d. I, II

A

d. I, II

29
Q

Affection and belonging in the pharmaceutical and related fields.

a. Physiological needs
b. Social needs
c. Ego needs
d. Self-actualization

A

b. Social needs

30
Q

Knowledge on pharmaceutical marketing and self-expression.

a. Physiological needs
b. Social needs
c. Ego needs
d. Self-actualization

A

c. Ego needs

31
Q

The umbrella organization for both the private and government hospitals all over the country.

a. PPhA
b. YPG
c. PHA
d. PAH

A

c. PHA

32
Q

They are converted into home remedy stores, “Botica sa Barrio”, or cooperative drugstores.

a. Clinics
b. NGOs
c. Sari-sari stores
d. Supermarkets

A

c. Sari-sari stores

33
Q

Product: Drops format.
a. Pediatrics market (1-12 months old)
b. Adults market (13 year and above) c. Pediatrics market (1-9 months old) d. Upper class market

A

c. Pediatrics market (1-9 months old)

34
Q

Positioned as the: “Anti-stress Formula”. A product containing Vitamin C and B complex that increases the body’s resistance against infection.

a. Unilab generics
b. Mercury Drug
c. Medicol Tablets
d. Enveron Tablets

A

d. Enveron Tablets

35
Q

The set of controllable marketing variables that the firm blends to produce the response it wants in the target market.

a. Market segmentation
b. Market targeting
c. Marketing research
d. Marketing mix

A

d. Marketing mix

Pharmaceutical Marketing & Entrepreneurship (4 decks)

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