Pre 3 Flashcards
What is Operations strategy
Is the plan that defines how a company will alocate resources to support its business objectives
It is crucial for achieving efficiency, quality, customer satisfaction, and competitive positioning
Focuses on Cost, Quality, Speed, Flexibility, and Innovation.
Component of Operations Strategy
- Process Strategy
- Capacity Strategy
- Supply Chain S
- Quality S
- Technology S
is the ability to outperform competitors through superior operations.
Competitive advantage
Three Main Operation Strategies
- Cost Leadership
- Differentiation
- FOcus
Three Main Operation Strategies
Minimizing costs (e.g., Walmart’s supply chain efficiency).
Cost Leadership
Objective: Reduce prodcution & operational cost while maintaining quality
Methods: Process automation, bulk purchasing, lean management.
Three Main Operation Strategies
Offering unique products/services (e.g., Apple’s product innovation).
Differentiation
Objective: Offer unique value that customers are willing to pay a premium for.
Methods: Innovation, superior customer service, brand reputation.
Three Main Operation Strategies
Targeting a niche market (e.g., Rolex’s premium watch segment).
Focus Strategy
Objective: Serve a specific market segment with tailored offerings.
Methods: Specialized products, personalized services.
Aligning Operations Strategy with Business
Goals
- Understand business objectives.
- Analyze market conditions.
- Develop operational capabilities accordingly.
- Continuously improve processes.
Challenges in Operations Strategy
- Market Changes
- Technological Advancements
- Global Competition