Pre 3 Flashcards

1
Q

What is Operations strategy

A

Is the plan that defines how a company will alocate resources to support its business objectives

It is crucial for achieving efficiency, quality, customer satisfaction, and competitive positioning

Focuses on Cost, Quality, Speed, Flexibility, and Innovation.

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2
Q

Component of Operations Strategy

A
  • Process Strategy
  • Capacity Strategy
  • Supply Chain S
  • Quality S
  • Technology S
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3
Q

is the ability to outperform competitors through superior operations.

A

Competitive advantage

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4
Q

Three Main Operation Strategies

A
  • Cost Leadership
  • Differentiation
  • FOcus
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5
Q

Three Main Operation Strategies

Minimizing costs (e.g., Walmart’s supply chain efficiency).

A

Cost Leadership

Objective: Reduce prodcution & operational cost while maintaining quality
Methods: Process automation, bulk purchasing, lean management.

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6
Q

Three Main Operation Strategies

Offering unique products/services (e.g., Apple’s product innovation).

A

Differentiation

Objective: Offer unique value that customers are willing to pay a premium for.
Methods: Innovation, superior customer service, brand reputation.

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7
Q

Three Main Operation Strategies

Targeting a niche market (e.g., Rolex’s premium watch segment).

A

Focus Strategy

Objective: Serve a specific market segment with tailored offerings.

Methods: Specialized products, personalized services.

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8
Q

Aligning Operations Strategy with Business
Goals

A
  • Understand business objectives.
  • Analyze market conditions.
  • Develop operational capabilities accordingly.
  • Continuously improve processes.
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9
Q

Challenges in Operations Strategy

A
  • Market Changes
  • Technological Advancements
  • Global Competition
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