Practice Tests Flashcards
What are the 3 Account Permission Levels?
- Account Level
- Property Level
- View Level
What are the 5 Types of User Permissions you can grant at every level?
- Administrator
- Editor
- Analyst
- Viewer
- None
Which of the following access rights would you most specifically need to create a Custom Audience in GA4?
* Editor Access at the Property Level
* Editor access at the View level
* Analyst access at the Property level
* Viewer access at the Property level
Editor Access at the Property Level // Without editor access at property level (i.e. Analyst, Viewer, or Editor at view level) a user is only able to apply default Audiences (All Users and Purchasers) and any Audiences defined by others with Editor rights.
What are GA4’s default Audiences?
All Users and Purchasers
What are the three different scopes to consider for segments?
users, sessions, and events
In the context of GA4 adoption, what is dual-tagging?
Adding GA4 (gtag.js) tracking onto your website in parallel with your existing Universal Analytics (analytics.js) tagging
What is the name of the event that helps GA4 or GTM understand that a pageview change has occurred in a SPA?
* page view website history
* history change event
* historical browser exception
page view website history
What happens to data that is excluded via a filter that is set to Active?
The data is removed and not available in GA4. // Once you apply a data filter, the effect on the data is permanent
By default settings how many months of data is being retained in GA4?
14 months // retention of user-level data including conversions, can be set to a maximum of 14 months. For all other event data, you can choose 2 months or 14 months.
If you turn off a conversion, will past conversions be in the historical reports?
No, Previous conversions stats won’t get effected.
True or False
GA4 recognizes utm_medium, utm_source, and utm_campaign parameters?
True
Are user IDs in cohort explorations?
No, even if you have user ID set up // Cohorts are based on the user’s device data only. User-ID is not considered when creating a cohort
How many parameters can you have on a single Event in GA4 Standard (free version)?
you can log up to 25 parameters with each event In addition to the automatically logged parameters
What do nodes represent in pathing explorations?
ⓐ Number of users or events
ⓑ Number of sessions
ⓒ Number of unique sessions
ⓐ Number of users or events at that point in the path
What is the most crucial part of a cohort analysis report?
ⓐ Events
ⓑ User-scoped dimensions
ⓒ Time
ⓒ Time // cohorts in Google Analytics are grouped based on Acquisition Date, or the users’ first visit to your site.
Which voice is the best use case for Audience Triggers?
ⓐ Combining with user properties to add to Exploration reports
ⓑ Using custom events to track dimensions about form fills
ⓒ Setting conversions for users who have opened an app more than once
ⓒ Setting conversions for users who have opened an app more than once
What is the best use case for a user property in GA4?
ⓐ Analyzing Users based on budget from a lead form selection
ⓑ Analyzing a custom site section dimension for safari trips
ⓒ Analyzing users’ device behavior over time
ⓐ Analyzing Users based on budget from a lead form selection
What is the biggest hurdle to audience integrations with marketing platforms?
ⓐ Users must be within the US for privacy reasons
ⓑ Users must have ads personalization allowed
ⓒ Audiences need to be recreated in Google Ads
ⓑ Users must have ads personalization allowed
True or False
Conditions for event segments can occur over multiple events
False
What is an analysis that Google Machine Learning can not do?
ⓐ Generate a prediction on who the top spenders will be
ⓑ Predict how many users will likely fill out forms
ⓒ Detect a portion of the site that is experiencing slower page load time
ⓑ Predict how many users will likely fill out forms
What are the three different scopes to consider for segments?
ⓐ User, session, sequence
ⓑ User, session, event
ⓒ User, device, event
ⓑ User, session, event
When is it best to use custom events?
ⓐ For an e-commerce purchase
ⓑ When campaign tracking
ⓒ For a form fill
ⓒ For a form fill // Only create custom events when no other events work for your use case. These don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis.
What is a user/audience membership? What are the membership duration limits?
- Membership - means a user/audience member met the criteria for audience inclusion.
- Duration- Max 540 days (18 months) from the time user is added to audience last.
// Every time a user meets the criteria for audience inclusion, the membership duration starts over again from zero.
What would happen if you set an audience today for users who download a PDF with a membership of 1 day?
ⓐ Users’ cookies will be renewed after 1 day
ⓑ If users do not download another pdf after today, they will be removed from the audience
ⓒ Users who download a PDF today will be in the audience, but users who download tomorrow will not
ⓑ If users do not download another pdf after today, they will be removed from the audience // Audience only applies to those who download the PDF on the specified day
Which audience template would you use to look at users who initially came to the site from Google?
ⓐ Demographics
ⓑ Technology
ⓒ Acquisition
ⓒ Acquisition // The User acquisition report to get insights into how new users find your website or app for the first time
What is the difference between the User Acquisition report and the Traffic Acquisition report?
- User Acquisition provides insights into how new users find your website or app for the first time. (It focuses on the first session from a new user and excludes returning users)
- Traffic Acquisition provides insights into where new sessions came from, regardless of whether the user is new or returning.
What is the best use case for using the audience feature with multiple conditions?
ⓐ When creating a new audience to report on users who have made multiple
purchases today
ⓑ When reporting and remarketing a subset of users who have purchased > $1000
ⓒ When building a funnel report in the custom report in the custom reporting area
ⓑ When reporting and remarketing a subset of users who have purchased > $1000 // You use the audience feature with multiple conditions to report and remarket, rather than build a funnel report or create a new audience.
In the context of GA4 adoption, what does dual-tagging mean?
ⓐ Tracking your GA4 property with both analytics.js and gtag.js
ⓑ Setting up both an Android and iOS data stream for your GA property
ⓒ Maintaining a Google Analytics Universal and Google Analytics 4 property for the same website
ⓓ Tracking mobile app and web data into the same GA$ property
ⓒ Maintaining a Google Analytics Universal and Google Analytics 4 property for the same website
