All Analytics Flashcards
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Info > Tracking Code
A deleted view can be recovered by account administrators within how many days?
35 Days
In Real-Time, a user is active if they have triggered an event or pageview within the past how many minutes?
5 minutes
Note that this is different from standard reports where a session is defined by a 30 minute window.
What are Real-Time Reports?
Real-Time reports let you look at live user behavior on your website
- includes where users are coming from and if they’re converting.
What are Audience Reports?
These reports show you characteristics about your users
* age and gender
* where they’re from
* their interests
* how engaged they were
* whether they’re new or returning users
* what technology they’re using.
What are Acquisition Reports?
These give insights into which channels (such as advertising or marketing campaigns) brought users to your site where new sessions came from, regardless of whether the user is new or returning.
What are Behavior Reports?
These reports allow you to track website goals based on your business objectives.
What does the Admin section contain?
All of your Google Analytics settings like user permissions, tracking code, view settings, and filters.
What does the Users metric within Audience overview represent?
All users who had at least one session within the given date range.
What does the Audience Overview report show?
Aggregate audience metrics like number of users, pages visited in a session, average session duration, and bounce rate.
What does the Session metric within Audience Overview represent?
Total number of sessions for the given date range as indicated in the line graph.
What does the Page Views metric within Audience Overview represent?
The total number of times pages with your analytics tracking code were displayed, including repeated viewings of a single page by the same user.
