Practice Test Flashcards
A client tells you they cannot have their ad seen by anyone under the age of 21. What type of targeting would they need to use?
Demographic
Which tags with the client supply when running a display see PC campaign?
Flash
You receive an RFP with the following objectives listed awareness click through rate and demographic targeting. When you first get a chance to speak to the client the best choice of action would be to…
Confirm the priorities and the objectives
The site analytics is most commonly to count over unique views to the site? For example the analysis might count the office user, mobile user, home user as three separate users even know there only one.
Internal tag based (ie Omniture)
What is the standard IAB campaign cancellation cause for guaranteed deliverable?
14 days
What are the four elements that are part of the consumer journey?
Awareness consideration preferences purchase These four elements are part of the consumer buying funnel
There are 14 million emails successfully delivered to women 3550 for the open rate is 20% and the click through rate is 20% how many people landed on the brand.com?
14000000.20=
2800000*.20=560,000
For industry complaint advertiser the ad choice logo appears on the ads that are?
Behavioral targeted
What is a pixel?
A term that defines a single point in a graphic
Provide me with an example of a pixel?
300 x 250
Your company has hired an ad verification service to audit your most recent campaigns.
which of the following will help you understand their margin of error?
See through rate
Which type of Ad verification would confirm that you are not serving ad any website that has bad or blocked content?
Site context
You purchase a universal ad package targeting ZIP Codes around your store, which type of ad verification would confirm that you are serving ads where you have contracted?
geo-targeting
Your clients campaign is targeting people quit purchase dog food in the last three months to promote a doggy daycare be a mess. what is the derivation as related to dog ownership?
Inferred
Your client would like to feature of video and also provide consumers access to many different ways to interact with your brand website social media and more which video ad unit would you recommend?
Full screen
You’re generating a proposal for a client who is seeking efficiency of spending and wants to lower his CPM if possible. which pricing model do you recommend?
CPC - cost per click
When implementing ad tracking tags your main concern should be what?
That tags will execute and collect data as expected in all browsers
Which did you video unit overlays Rich ad content on the video in sync with the video content
Time synch
What is a good example of a UGC?
UGC stands for user generated content
Instagram is an example .
When selling digital against television it is important to point out which key benefit differentiator of digital.
The frequent creative changes
When you’re setting up a campaign for alcohol advertiser which of the following must you ensure?
They have a Tigers website or whatever they click will land on a ask for DOB (date of birth)
What rising star units futures state of the art plug-and-play functionality
Portrait
What ad size unit can be used for non-smart phone users with the campaign?
120 x 20
The differentiating feature of a mobile full flex rising start unit is what?
It’s responsive design
True or false you need cookies to represent unique users?
False
How would you determine a digital inventory availability?
Total inventory - booked and reserved orders = available inventory
Which did you initially issued Pamlee relates to poor inventory management and inability to deliver in full?
Late creative
What process tells a website that an ad is to be served?
Ad server
What is the acceptable ad server discrepancy?
+|- 10%
Another name for an ad tracking tag?
Pixel
What ad operations helps determine the ability for an ad to be delivered in full?
OSI - on-site inventory
Awareness,familiarity, purchase and loyalty are all part of what?
The traditional buying funnel
A primary difference between traditional and modern buying funnel is what?
The purchase intent trigger
Ad implication of a consumer decision journey?
Brands can attract interest for buyers closer to purchase
Did you advertise it is superior to television ever Tyzine and which fronts?
The frequency of creative changes and the cost of entry
How is digital most competitive when compared to traditional radio?
The target ability
And every time I would like to reach people who is expressed interest in buying a car what type of targeting could you recommend?
Contextual targeting to auto enthusiasts
Frequency capping is a solid recommendation for clients looking to do what?
Maximize unique reach
When you do not have explicit information on a user, what Online tool is used for targeting?
Cookies
Retargeting is serving add to users who have done what?
Visited your website and have been cookies
What metrics will demonstrate the on duplicated visitors to a website?
Totally unique visitors
Which metrics is the most sound indicator or user engagement with your site?
Total minutes per visit
A publisher with unsold inventory is an example of what?
SSP - supply side platform
This programmatic buy tool is used to automatically transactions between buyer and inventory?
Ad exchange
Who in an organization should be if you completed contract and a cyst and optimizing a campaign?
The trafficker
a system that contain details of orders and business rules for approvals?
OMS - order management system
If an advertiser is most interested in making sure that their client actually read their emails which metrics would you recommend they watch?
Open rate
If an advertiser purchase is an article to place on the website that site is what type of media?
Do you have a advertiser owns the website
Answer - Owned
What is the digital equivalent to the traditional advertisers?
Visitors
What tool is often used by large ever kaisers to measure their own site statistics?
Omniture
What type of targeting is exclusive to digital advertising?
Dynamic retargeting
What type of company allows advertisers and their agencies to manage media buying via multiple exchanges in one interface?
Demand side platform
What do you search engines used to eliminate waste and determine the best results for search queries?
Algorithm
Your client wants to target consumers who have already expressed interest in buying new Furniture. What is the bees way to target them?
Behavioral targeting
What rising star unit can be used in display video and mobile?
Filmstrip
And advertiser wants to ensure they reach as many unique people as possible but has a limited budget.
what is the best targeting tool to reach the most users on a site?
Frequency All banner ads
