Abbreviations Flashcards
0
Q
OVP
A
online video platform
1
Q
OPA
A
online publisher ad
2
Q
PII
A
Personally Identifiable Information
3
Q
POP
A
Point of purchase
4
Q
RFI
A
request for information
5
Q
RPM
A
Revenue per thousand
6
Q
RSS
A
Real simple syndication
7
Q
RTB
A
Real time bidding
8
Q
SSP
A
Supply side platform
9
Q
TRP
A
Target rating point
10
Q
T&C
A
Terms and conditions
11
Q
UGC
A
User generated content
12
Q
VAST
A
video ad serving template
13
Q
VPAID
A
Video player ad interface definition
14
Q
CPA
A
Cost per acquisition or action
15
Q
DMP
A
Data management platform
16
Q
eCPM
A
Affective cost per thousand
17
Q
OOH
A
Out of home
18
Q
IO
A
Insertion order
19
Q
ROS
A
Run of site
20
Q
VMAP
A
Video mobile ad player
21
Q
API
A
Application programming interface
22
Q
CPC
A
Cost per click
23
Q
SOV
A
Share of voice.
24
ATF
Above the fold
25
BTF
Below the fold
26
BT
Behavioral targeting
27
CPD
Cost per download
28
CPE
Cost per engagement
29
CPS
Cost for sale
30
IP
Internet protocol
31
ADT
Agency trading desk
32
LDA
Legal drinking age
33
(3)M
Mixed media modeling
34
MRAID
media rich player ad interface definition
35
This is the question
Yrs
36
SEM
Search engine marketing
37
SEO
Search engine optimization
38
WAP
Wireless Application Protacol
39
CTC
Click to Continue
40
DR
Direct response
41
KPI
Key performance indicator
