Abbreviations Flashcards by Stacie tucker

Q

OVP

A

online video platform

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Q

OPA

A

online publisher ad

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Q

PII

A

Personally Identifiable Information

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Q

POP

A

Point of purchase

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Q

RFI

A

request for information

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Q

RPM

A

Revenue per thousand

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Q

RSS

A

Real simple syndication

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Q

RTB

A

Real time bidding

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Q

SSP

A

Supply side platform

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Q

TRP

A

Target rating point

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Q

T&C

A

Terms and conditions

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Q

UGC

A

User generated content

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Q

VAST

A

video ad serving template

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Q

VPAID

A

Video player ad interface definition

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Q

CPA

A

Cost per acquisition or action

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Q

DMP

A

Data management platform

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Q

eCPM

A

Affective cost per thousand

Q

OOH

A

Out of home

Q

IO

A

Insertion order

Q

ROS

A

Run of site

Q

VMAP

A

Video mobile ad player

Q

API

A

Application programming interface

Q

CPC

A

Cost per click

Q

SOV

A

Share of voice.

Q

ATF

A

Above the fold

Q

BTF

A

Below the fold

Q

BT

A

Behavioral targeting

Q

CPD

A

Cost per download

Q

CPE

A

Cost per engagement

Q

CPS

A

Cost for sale

Q

IP

A

Internet protocol

Q

ADT

A

Agency trading desk

Q

LDA

A

Legal drinking age

Q

(3)M

A

Mixed media modeling

Q

MRAID

A

media rich player ad interface definition

Q

This is the question

A

Yrs

Q

SEM

A

Search engine marketing

Q

SEO

A

Search engine optimization

Q

WAP

A

Wireless Application Protacol

Q

CTC

A

Click to Continue

Q

DR

A

Direct response

Q

KPI

A

Key performance indicator