Practice Exam 1 (50 Questions) Flashcards
You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?
A. Use a completion action on the form
B. Use a page action on the landing page
C. Use a segmentation rule on the form
D. Use an automation rule
A. Use a completion action on the form
You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?
(SELECT 2)
A. Custom redirect statistics table within the content report
B. Custom redirect report
C. Custom redirect analyzer in the reports section
D. Custom redirect statistics table in the custom redirects tab
A. Custom redirect statistics table within the content report
D. Custom redirect statistics table in the custom redirects tab
What is a benefit of hosting your landing pages in Pardot?
A. You can use the Pardot tracking code
B. You can control SEO results for the landing page
C. You can use landing page views and submissions in automation
D. To maintain an existing site navigation
C. You can use landing page views and submissions in automation
If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?
A. No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
C. Yes, the Pardot campaign will change based on the page the custom redirect links to.
D. No, a Pardot campaign will always stay the same since it’s a first touchpoint.
B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?
A. Kiosk mode in form settings
B. Check the ‘active’ checkbox in the form settings
C. Sync to CRM in the form settings
D. A completion rule on the form to add leads to a list
A. Kiosk mode in form settings
In which two ways can a Prospects score be changed?
(SELECT 2)
A. Manually
B. Segmentation Rule
C. Completion Actions
D. Profile
A. Manually
C. Completion Actions
In order for an unidentified visitor to your website to become a prospect, they must:
A. Provide their IP address
B. Be cookied by the Pardot tracking code after visiting your website
C. Visit a landing page or web page
D. Provide their email address in a form that’s connected to Pardot
D. Provide their email address in a form that’s connected to Pardot
How can a prospect’s score be changed?
(SELECT 2)
A. Automation rules
B. Completion actions
C. Dynamic lists
D. Profile
A. Automation rules
B. Completion actions
Which links are tracked in a Pardot email?
A. any link to a Pardot landing page
B. All links are tracked
C. anything starting with http://, https://
D. any links to a Pardot landing page or your company website. No external links are tracked.
C. anything starting with http://, https://
In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?
A. The deleted prospect will be removed from the recycling bin
B. The deleted prospect will be in your Pardot database
C. The deleted prospect will be created in Pardot
D. The deleted prospect will remain in the recycling bin
A. The deleted prospect will be removed from the recycling bin
Where can you find the Pardot tracking code?
A. Under campaigns > your campaign name > view tracking code
B. Under campaigns > view tracking code
C. In admin > view tracking code
D. In admin > overview > view tracking code
A. Under campaigns > your campaign name > view tracking code
Why would a company choose to use form handlers over a form within Pardot?
A. To protect against bot submissions
B. To use automation rules
C. To maintain an existing lead generation strategy
D. To access form views
C. To maintain an existing lead generation strategy
What is a grade in Pardot?
A. A letter grade assigned based on a prospect’s profile
B. A letter grade assigned based on a prospect’s purchasing power
C. A letter grade assigned based on a prospect taking action
D. A letter grade assigned based on implicit information about a prospect
A. A letter grade assigned based on a prospect’s profile
You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?
A. Use an automation rule
B. Use prospect tags
C. Use a segmentation rule
D. Use a completion action
A. Use an automation rule
What types of assets cannot be undeleted once they are moved into the recycling bin?
A. Landing pages B. Landing pages and emails C. Lists D. Content files E. Email templates
D. Content files
What is a Pardot Integration user?
A. An assigned user connected to a specific record
B. A manually provisioned user
C. An assigned user that connects Pardot sync data
D. An automatically provisioned user that connects to Salesforce to sync data
D. An automatically provisioned user that connects to Salesforce to sync data
What steps are available within engagement programs?
A. Triggers, Rules and Actions
B. Triggers, Lists and Actions
C. Actions, Rules, and Automation Rules
D. Completion Actions, Lists, and Segmentations
A. Triggers, Rules and Actions
You have been asked to create a list of all current customers. What list type do you select?
A. Dynamic list
B. A prospect tag
C. A campaign
D. Segmentation rule
A. Dynamic list
True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.
A. False
B. True
A. False
What types of Salesforce fields don’t sync with Pardot fields?
A. Dependent fields
B. Formula fields
C. Lookups
D. Picklists
C. Lookups