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Salesforce Pardot Specialist Exam > Jenna Molby Pardot Quiz > Flashcards

Jenna Molby Pardot Quiz Flashcards

1
Q

What is an example of the type of information needed to convert a visitor to a prospect in Pardot?

First name and last name
Company name
IP address
Email address

A

Email address

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2
Q

Why would you choose to use a Form Handler instead of a Pardot form?

To provide progressive profiling
To provide protection against bots
To maintain current lead flow
To integrate with a third-party form

A

To maintain current lead flow

To integrate with a third-party form

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3
Q

How often does Pardot check for changes in Salesforce?

Every 2 minutes
Every 5 minutes
Once every day
Once every hour

A

Every 2 minutes

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4
Q

What causes a deleted prospect to be removed from the recycling bin?

When the deleted prospect opens an email
When the deleted prospect visits a landing page
When the deleted prospect clicks on a custom redirect
When the deleted prospect fills out a form

A

When the deleted prospect clicks on a custom redirect

When the deleted prospect fills out a form

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5
Q

Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?

Form Reports under total unique form submissions
Landing Page Reports under unique form submissions
Landing Page Reports under conversions
Form Reports under total submissions

A

Landing Page Reports under conversions

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6
Q

What type of prospect activities will not mark a prospect as active?

 Email send
 Form fill out
 Email click
 Landing page visit
 Email open
A

Email send

Email open

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7
Q

What report gives you insight into a prospect’s score at each stage of their lifecycle?

Prospect lifecycle report
Engagement & activity report
Prospect score report
Prospect report

A

Prospect lifecycle report

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8
Q

In order for an unidentified visitor to your website to become a prospect, they must:

Provide their IP address
Provide their email address in a form that’s connected to Pardot
Be cookied by the Pardot tracking code after visiting your website
Visit a landing page or web page

A

Provide their email address in a form that’s connected to Pardot

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9
Q

How can a visitor become a known prospect?

Opening an email
Visiting a landing page
Through the CRM connector
Filling out a form

A

Filling out a form

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10
Q

How would you reset the score of a group of prospects?

Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0
Create a segmentation rule with the criteria and add the rule action to adjust the prospects score to 0
Create a dynamic list with the criteria and add the rule action to adjust the propsects score to 0
Export a list of all the prospects, update the score to 0 and then import back into Pardot

A

Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0

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11
Q

In which two ways can a Prospects score be changed?

Manually
Completion Actions
Profile
Segmentation Rule

A

Manually

Completion Actions

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12
Q

What report allows you to view data on how your recipients engage with your email?

Engagement & activity report
Emails report
Content report
Campaigns report

A

Engagement & activity report

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13
Q

If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?

Yes, the Pardot campaign will change based on the page the custom redirect links to.
No, a Pardot campaign will always stay the same since it’s a first touchpoint.
Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.

A

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

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14
Q

In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?

The deleted prospect will be removed from the recycling bin
The deleted prospect will be created in Pardot
The deleted prospect will remain in the recycling bin
The deleted prospect will be in your Pardot database

A

The deleted prospect will be removed from the recycling bin

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15
Q

How are prospects created in Pardot?

A Pardot form you embed on your web page.
Any form on your website
A form on your site that you connect to a Pardot form handler.
A form you host on a Pardot landing page.

A

A Pardot form you embed on your web page.
A form on your site that you connect to a Pardot form handler.
A form you host on a Pardot landing page.

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16
Q

How can an action be applied to a prospect who views a specific page of a website?

Custom redirect
Automation rules
Completion rules
Page actions

A

Page actions

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17
Q

You want to pull a one-time list of all the prospets in the southeast territory. What type of list to you create?

A campaign
A dynamic list
A segmentation rule
Prospect tags

A

A segmentation rule

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18
Q

What is a benefit of hosting your landing pages in Pardot?

You can use landing page views and submissions in automation
To maintain an existing site navigation
You can use the Pardot tracking code
You can control SEO results for the landing page

A

You can use landing page views and submissions in automation

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19
Q

A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?

The prospect will start the wait step again before moving to the next step
The prospect will finish the remaining three days of the wait step before moving to the next step
The prospect will not move to the next step until the wait step is removed
The prospect will skip the wait step and automatically move to the next step in the program.

A

The prospect will finish the remaining three days of the wait step before moving to the next step

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20
Q

You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?

Use an automation rule
Use a segmentation rule
Use prospect tags
Use a completion action

A

Use an automation rule

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21
Q

If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?

The prospect will be tagged in both campaigns
The form’s campaign
The prospect won’t be tagged to any campaign
The landing page’s campaign

A

The landing page’s campaign

22
Q

What steps are available within engagement programs?

Actions, Rules, and Automation Rules
Completion Actions, Lists, and Segmentations
Triggers, Lists and Actions
Triggers, Rules and Actions

A

Triggers, Rules and Actions

23
Q

What activities are completion actions available for?

Automation rules
Custom redirects
Dynamic lists
Forms

A

Custom redirects

Forms

24
Q

Your company has a field in Salesforce that captures product preferences, and you’d like to use that information in Pardot. You should:

Export the field information from Salesforce and import it into Pardot
Manually update prospect records to reflect their product preferences
Select a default field in Pardot to map to the desired field in Salesforce
Create a custom field in Pardot and map it to the corresponding field in Salesforce

A

Create a custom field in Pardot and map it to the corresponding field in Salesforce

25
Q

Where can you get insight into how a form on a Pardot landing page is performing?

Form Submission Report
Form Statistics Table
Form Report
Landing Page Report

A

Landing Page Report

26
Q

Where can you find the Pardot tracking code?

Under campaigns > your campaign name > view tracking code
Under campaigns > view tracking code
In admin > overview > view tracking code
In admin > view tracking code

A

Under campaigns > your campaign name > view tracking code

27
Q

How can a prospect’s score be changed?

Automation rules
Completion actions
Dynamic lists
Profile

A

Automation rules

Completion actions

28
Q

What happens to the opportunity in Pardot if it’s deleted from your CRM?

The opportunity will no longer be associated with the prospect in Pardot
The opportunity will be deleted from Pardot
The opportunity will move the the recycling bin
The opportunity will still be available in Pardot

A

The opportunity will move the the recycling bin

29
Q

What causes prospect records to sync from Pardot to the CRM?

Enable ‘sync all prospects to SFDC’ in the connector settings
When the prospects score is greater than 100
The prospect must be assigned in Pardot
Nothing, the prospect is synced automatically

A

The prospect must be assigned in Pardot

30
Q

You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?

Create a campaign and an automation rule
Create a campaign
Create a list
Create both a campaign and a list for the prospects

A

Create both a campaign and a list for the prospects

31
Q

What happens when you remove a prospect from an engagement program and then later add them back in?

You select the step you would like the prospect to start
Prospects cannot be re-added to a program once they have been removed.
They receive step one in the program.
They resume from where they left off in the program.

A

They resume from where they left off in the program.

32
Q

You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?

Custom redirect statistics table in the custom redirects tab
Custom redirect analyzer in the reports section
Custom redirect statistics table within the content report
Custom redirect report

A

Custom redirect statistics table in the custom redirects tab

Custom redirect statistics table within the content report

33
Q

You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?

Use a completion action on the form
Use a page action on the landing page
Use a segmentation rule on the form
Use an automation rule

A

Use a completion action on the form

34
Q

How can you ensure your email doesn’t get stuck in spam?

create a text version
Add domain keys and SPF
include less than 3 links
make sure your email copy is over 100 words

A

create a text version

Add domain keys and SPF

35
Q

Which links are tracked in a Pardot email?

any links to a Pardot landing page or your company website. No external links are tracked.
any link to a Pardot landing page
anything starting with http://, https://
All links are tracked

A

anything starting with http://, https://

36
Q

True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.

False
True

A

False

37
Q

What is a Pardot Integration user?

A manually provisioned user
An assigned user that connects Pardot sync data
An automatically provisioned user that connects to Salesforce to sync data
An assigned user connected to a specific record

A

An automatically provisioned user that connects to Salesforce to sync data

38
Q

You have been asked to create a list of all current customers. What list type do you select?

Dynamic list
A campaign
A prospect tag
Segmentation rule

A

Dynamic list

39
Q

What types of assets cannot be undeleted once they are moved into the recycling bin?

 Content files
 Lists
 Email templates
 Landing pages
 Landing pages and emails
A

Content files

40
Q

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

A

Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

41
Q

You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?

Kiosk mode in form settings
Check the ‘active’ checkbox in the form settings
Sync to CRM in the form settings
A completion rule on the form to add leads to a list

A

Kiosk mode in form settings

42
Q

What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?

Email activity report
Emails Report
Campaigns Report
Engagement Report and Email Client Report

A

Engagement Report and Email Client Report

43
Q

In Pardot, what does a prospect’s score measure?

Activities taken by sales on behalf of prospects
Activities taken by prospects across the internet
Implicit interest in a product
Explicit information provided by the prospect

A

Implicit interest in a product

44
Q

What type of data can you use as the basis of progressive profiling in Pardot?

Only fields in Salesforce
Only the prospect score
Only blank field values
Any existing data in fields

A

Any existing data in fields

45
Q

A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?

Yes, but only if ‘restart engagement program’ is enabled in settings
Yes, the prospect will receive the new email in the engagement program.
No, the email won’t send to prospects who have already completed the engagement program.
Yes, the prospect will receive the new email, but only if the setting is enabled in the engagement program.

A

No, the email won’t send to prospects who have already completed the engagement program.

46
Q

You want to send sales an alert when ever a prospect fills out the ‘contact us’ form on your company website. How do you set up the alert?

Create an automation rule, select the form name as the filter and ‘notify user’ as the action
Create an automation rule, select the form name as the filter and ‘send autoresponder email’ as the action
Create a completion action on the form and select ‘notify user’ as the action
Create a completion action on the form and select ‘send autoresponder email’ as the action

A

Create a completion action on the form and select ‘notify user’ as the action

47
Q

What types of Salesforce fields don’t sync with Pardot fields?

Dependent fields
Picklists
Formula fields
Lookups

A

Lookups

48
Q

What is a grade in Pardot?

A letter grade assigned based on a prospect’s profile
A letter grade assigned based on a prospect’s purchasing power
A letter grade assigned based on implicit information about a prospect
A letter grade assigned based on a prospect taking action

A

A letter grade assigned based on a prospect’s profile

49
Q

Why would a company choose to use form handlers over a form within Pardot?

To protect against bot submissions
To access form views
To maintain an existing lead generation strategy
To use automation rules

A

To maintain an existing lead generation strategy

50
Q

When do custom redirects occur?

30 minutes after the prospect has clicked on the custom redirect.
Immediately after the prospect has clicked on the custom redirect.
5 minutes after the prospect has clicked on the custom redirect.
2 minutes after the prospect has clicked on the custom redirect.

A

Immediately after the prospect has clicked on the custom redirect.

Salesforce Pardot Specialist Exam (3 decks)

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