Practical Flashcards
Aim
to investigate whether makes or females show more pro social behaviour in a shop
what are the two variables
gender
pro/non social behaviour
pro social behaviour is defined as behaviour that is socially accepted for example sayinf thank you
independent or dependant measure design ?
independent: as shoppers will only experience one condition - they will be served by a checkout assistant
participants
5male 5female
oppurtuinity sampled of people shopping in a shop
why is it naturalistic method
the envourment of a real shop is a naturalistic field of observation as they will be observing them doing a casual task of checking out covertly pretending to be shopping
worked in pairs to create iterated reliability
and to avoid biases towards the nature of the allocated themes
results
using thematic analysis and chi squared
chi squared value 1.06
critical value of 1.06<2.17 , null hypothesis accepted
conclusions
male dominantly showed themes of dissmisiveness on their phones
whereas the females showed the pro social warm ness of smiling