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Anglais des affaires > PR & Advertising > Flashcards

PR & Advertising Flashcards

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Vocabulaire Anglais flashcards
1
Q

Account

A

record of someone’s activity

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2
Q

Ad

A

Publicity

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3
Q

Audience

A

People watching, targetted

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4
Q

Billboard

A

Publicity on the highway

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5
Q

Buzz

A

Something that is popular

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6
Q

Brand recognition

A

How well a brand is known

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7
Q

Classifieds

A

Ads organised in a journal

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8
Q

Circulation

A

How many copies are sold

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9
Q

Clip

A

TV publicity that is transfered/copied online

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10
Q

Complimentary

A

Extra (free)

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11
Q

Eye-catching

A

Pick your interest

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12
Q

Feedback

A

Reviews

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13
Q

Fit the bill

A

What you need

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14
Q

Foot the bill

A

Pay the bill

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15
Q

Glossy

A

Shinny

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16
Q

Hype

A

Excitement

17
Q

In-house

A

Developped here, not imported

18
Q

Jingle

A

Song

19
Q

Launch

A

New product coming out

20
Q

Layout

A

Arrangement, how things are placed

21
Q

Mandatory

A

What is demanded by laws

22
Q

Misprint

A

Error with printing

23
Q

Motto

A

Slogan

24
Q

Outdated

A

Not up to date

25
Q

Peak hours/season

A

When there’s the most people, sales, etc.

26
Q

Postpone

A

To change the time of something (like a meeting) to another later

27
Q

Press release

A

Official meeting to make something public

28
Q

Prime time

A

When people are watching something the most on TV

29
Q

Product placement

A

When a company pays to be featured in a movie or a TV show

30
Q

Rebate

A

Refund when too much was paid

31
Q

Recall

A

To remember something

32
Q

Spot (radio/TV)

A

Most known way to advertise by paying with many advantages

33
Q

Tabloid

A

Paper journal

34
Q

Target group

A

People that a store, a brand, a publicity, etc. are trying to attract

35
Q

Testimonial

A

Formal way to recognize someone’s achievement

36
Q

Top of the line

A

Best and fanciest products or companies

37
Q

Window display

A

Products shown in a window out of a store to attract people inside

Anglais des affaires (5 decks)

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