PR & Advertising Flashcards
Account
record of someone’s activity
Ad
Publicity
Audience
People watching, targetted
Billboard
Publicity on the highway
Buzz
Something that is popular
Brand recognition
How well a brand is known
Classifieds
Ads organised in a journal
Circulation
How many copies are sold
Clip
TV publicity that is transfered/copied online
Complimentary
Extra (free)
Eye-catching
Pick your interest
Feedback
Reviews
Fit the bill
What you need
Foot the bill
Pay the bill
Glossy
Shinny
Hype
Excitement
In-house
Developped here, not imported
Jingle
Song
Launch
New product coming out
Layout
Arrangement, how things are placed
Mandatory
What is demanded by laws
Misprint
Error with printing
Motto
Slogan
Outdated
Not up to date
Peak hours/season
When there’s the most people, sales, etc.
Postpone
To change the time of something (like a meeting) to another later
Press release
Official meeting to make something public
Prime time
When people are watching something the most on TV
Product placement
When a company pays to be featured in a movie or a TV show
Rebate
Refund when too much was paid
Recall
To remember something
Spot (radio/TV)
Most known way to advertise by paying with many advantages
Tabloid
Paper journal
Target group
People that a store, a brand, a publicity, etc. are trying to attract
Testimonial
Formal way to recognize someone’s achievement
Top of the line
Best and fanciest products or companies
Window display
Products shown in a window out of a store to attract people inside
