Digital Marketing Terms Flashcards
1
Q
A/B testing
A
Two ways to test a product
2
Q
Affiliate marketing
A
Partnership between two persons or companies
3
Q
Analytics
A
Mesurements
4
Q
Backlink
A
Link towards a website
5
Q
Conversion rate
A
Number of visits vs purchases
6
Q
Copy
A
Text
7
Q
CRM
A
Customer relationship management
8
Q
CTR (click through rate)
A
Number of clicks vs number of times an ad was shown
9
Q
Domain name
A
.ca, .com, etc.
10
Q
Evergreen content
A
Always pertinent (not seasonal)
11
Q
(the) fold
A
What you see (displayed)
12
Q
Gen Z
A
My generation
13
Q
Geo-targeting
A
advertising based on location
14
Q
Inbound link
A
Anything that attract to a website
15
Q
Inbound marketing
A
Ways to attract people to a company
