Digital Marketing Terms

Question 1

A/B testing

Answer 1

Two ways to test a product

Question 2

Affiliate marketing

Answer 2

Partnership between two persons or companies

Question 3

Analytics

Answer 3

Mesurements

Question 4

Backlink

Answer 4

Link towards a website

Question 5

Conversion rate

Answer 5

Number of visits vs purchases

Question 6

Copy

Answer 6

Text

Question 7

CRM

Answer 7

Customer relationship management

Question 8

CTR (click through rate)

Answer 8

Number of clicks vs number of times an ad was shown

Question 9

Domain name

Answer 9

.ca, .com, etc.

Question 10

Evergreen content

Answer 10

Always pertinent (not seasonal)

Question 11

(the) fold

Answer 11

What you see (displayed)

Question 12

Gen Z

Answer 12

My generation

Question 13

Geo-targeting

Answer 13

advertising based on location

Question 14

Inbound link

Answer 14

Anything that attract to a website

Question 15

Inbound marketing

Answer 15

Ways to attract people to a company

Question 16

Meta title

Answer 16

Web page

Question 17

Omnichannel marketing

Answer 17

Marketing strategies applying to all channels

Question 18

Opt in/out

Answer 18

Take something (or not), to join, to be part of

Question 19

ROI

Answer 19

Return on investment

Question 20

SEO

Answer 20

Search engine optimization

Question 21

SERP

Answer 21

Search engine result page

Question 21

Sitemap

Answer 21

File with informations about pages, other files and videos

Question 22

Whitepaper

Answer 22

Informations