PR & Advertising Flashcards by Alexa Laboissonniere

Q

account

A

compte

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Q

ad

A

advertising

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Q

audience

A

public

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Q

billboard

A

big advertising sign

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Q

buzz

A

people are talking about it

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Q

brand recognition

A

recognition of the brand

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Q

classifieds

A

small advertising in newspaper

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Q

circulation

A

how many people are buying

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Q

clip

A

videoclip

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Q

complimentary

A

complimentary product (free extra)

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Q

eyes-catching

A

attractive

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Q

feedback

A

retroaction

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Q

full the bill

A

right answer

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Q

foot the bill

A

to pay

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Q

glossy

A

shining

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Q

hype

A

promotional publicity

Q

in-house

A

à l’interne

Q

jingle

A

short slogan

Q

launch

A

lancement

Q

layout

A

mise en page

Q

mandatory

A

obligatory

Q

misprint

A

faute de frappe

Q

motto

A

slogan

Q

outdated

A

passer date

Q

peak hour

A

most busy

Q

postpone

A

reporter

Q

press release

A

communiquer de press

Q

prime time

A

most people buying or watching

Q

product placement

A

placement de profuit

Q

rebate

A

money back

Q

recall

A

product call back

Q

slogan

A

slogan

Q

spott radio/tv

A

add

Q

tabloid

A

scandale, rumeur

Q

target group

A

groupe vise

Q

testimonial

A

speak positively

Q

top of the line

A

best quality

Q

windows display

A

vitrine