PR & Advertising Flashcards

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1
Q

account

A

compte

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2
Q

ad

A

advertising

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3
Q

audience

A

public

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4
Q

billboard

A

big advertising sign

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5
Q

buzz

A

people are talking about it

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6
Q

brand recognition

A

recognition of the brand

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7
Q

classifieds

A

small advertising in newspaper

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8
Q

circulation

A

how many people are buying

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9
Q

clip

A

videoclip

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10
Q

complimentary

A

complimentary product (free extra)

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11
Q

eyes-catching

A

attractive

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12
Q

feedback

A

retroaction

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13
Q

full the bill

A

right answer

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14
Q

foot the bill

A

to pay

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15
Q

glossy

A

shining

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16
Q

hype

A

promotional publicity

17
Q

in-house

A

à l’interne

18
Q

jingle

A

short slogan

19
Q

launch

A

lancement

20
Q

layout

A

mise en page

21
Q

mandatory

A

obligatory

22
Q

misprint

A

faute de frappe

23
Q

motto

A

slogan

24
Q

outdated

A

passer date

25
Q

peak hour

A

most busy

26
Q

postpone

A

reporter

27
Q

press release

A

communiquer de press

28
Q

prime time

A

most people buying or watching

29
Q

product placement

A

placement de profuit

30
Q

rebate

A

money back

31
Q

recall

A

product call back

32
Q

slogan

A

slogan

33
Q

spott radio/tv

A

add

34
Q

tabloid

A

scandale, rumeur

35
Q

target group

A

groupe vise

36
Q

testimonial

A

speak positively

37
Q

top of the line

A

best quality

38
Q

windows display

A

vitrine