Digital Marketing terms II Flashcards
A/B testing
give to people 2 tester and see wich one working
afiliate marketing
someone else do the marketing for a %
analytic
what you mesure (clic)
backlink
link from another website
conversion rate
number sale / traffic
copy
text of marketing
CRM
costumer relationship management
CTR
click through rate (how many clic to get to sale)
domain name
Nike.ca
evergreen content
good, always true ex: environment
fold
what you see when you go to the web site first page
Gen Z
1995-2012
geo-targeting
people base on where they are located
inbound link
bring people in
inbound marketing
people coming to you
meta title
title of the page
omnichanel marketing
work on different channel (cellophone, ordi)
opt in / out
say yes, agree
ROI
return on investissement
SEO
search engine optimisation
SERP
search engine research page
sitemap
list of all the page
whitepaper
information document
