PQ Flashcards
Which of the following is an indirect effect of animal disease?
a. Collapse of milk export trade
b. abortions
c. decrease in FCR
d. less number of piglets/litter
a. Collapse of milk export trade
Which of the following nutrient metabolisms can be altered by the animal diseases?
a. Protein metabolism
b. Energy metabolism
c. Mineral metabolism
d. All of them
d. All of them
Which of the following is a special service?
a. Pet food
b. Ultrasound
c. Pet shop
d. Grooming
b. Ultrasound
- the others are supplementary service
Which of the following community activities could help building up personal social structure of a veterinarian?
a. Scientific society
b. Charitable organizations
c. Sport clubs
d. All of them
d. All of them
Which of the following is NOT a special card mailing/ e-mail?
a. Referral
b. Sympathy
c. Reminder
d. Welcome
c. Reminder
Which of the following is NOT a PR activity?
a. Presentations
b. Sponsoring special programs
c. Newsletter
d. Education in primary schools
c. Newsletter
PR= public relations: everything the vet does in the public except advertising such as giving:
- interviews
- presentations
- publishing
- articles
- educating people
Which of the following is NOT a part of a marketing plan?
a. Market survey and analysis
b. Risk analysis
c. Price-setting
d.. Marketing communication
b. Risk analysis
Marketing plan:
- Market survey and analysis
- proce settings
- Marketing communication
- patient turnover and income per animal
Which of the following is a durable good?
a. X-ray machine
b. Vaccines
c. Endoectocides
d. Surgery gloves
a. X-ray machine: durable good: > 1 year
non durable good: < 1 year
- vaccines
- endoectoides
- surgery gloves
Which of the following is NOT true for the depreciation?
a. cost item
b. cash-outflow
c. accounted for durable goods
d. could be linear, regressive or progressive
b. cash-outflow
(included in the financial plan)
How many examination rooms per vet are recommended in a small animal clinic?
a. 1
b. 2
c. 3
d. Depending on the Vet
b. 2
Which of the following could be a source of personal referrals?
a. Clients
b. Business contacts
c. Staff networks
d. All of them
d. All of them
Which of the following is a direct effect of animal disease?
a. collapse of milk export trade
b. less benefits to the young parents
c. less investment in food processing plants
d. reduced fertility
d. reduced fertility
Which of the following physiological processes can be affected by the animal disease?
a. nutrient metabolism
b. respiration
c. excretion
d. all of them
d. all of them
which of the following is a supplementary service?
a. Grooming
b. X-ray
c. Hospital care
d. Laboratory
a. Grooming
other are special service
Which of the following marketing communication tool is a PR (public relation) activity?
a. Webpage of the clinic
b. Local cable TV ad
c. Yellow pages ad
d. Scientific article
d. Scientific article
Which of the following is a cross-marketing?
a. Selling a canine pet food to existing cat owners
b. Selling the boarding service to new dog owners
c. Selling a new canine product to existing dog owners
d. Selling a feline pet food to existing cat owners
a. Selling a canine pet food to existing cat owners
cross marketing: selling new services to existing clients
Which of the following is a non-durable good?
a. Ultrasound machine
b. Bandages
c. Car
d. Operating table
b. Bandages
Which of the following is NOT a part of the financial plan?
a. Profit and loss plan
b. Cash-flow plan
c. Enterprise budgeting
d. Preliminary balance sheet
c. Enterprise budgeting
profit and loss plan is based on :
- income plan (estimated based on the patient turnover + income per patient
- cost plan
- direct- indirect cost
- fixed - variable cost
- profitt plan
- income - cost = profit plan ( pr loss plan)
- cash-flow plan ( for year 1 in monthly basis)
- preliminary balance sheet
Which of the following is NOT a pricing strategy?
a. SWOT-analysis based
b. Cost based
c. Competition based
d. Obligatory minimum prices
a. SWOT-analysis based = risk analysis
How many minutes can an average client wait without losing patience in a waiting room?
a. 5 min.
b. 8 min.
c. 15 min.
d. 25 min.
b. 8 min.
Which of the following is a supplementary service?
a. X-ray
b. Pet food
c. Hospital care
d. Laboratory
b. Pet food
rest are special service
Which of the following is a non-durable good?
a. disinfectants
b. ultrasound machine
c. car
d. operating table
a. disinfectants
Which of the following is NOT a part of the financial plan?
a. profit and loss plan
b. marketing plan
c. cash-flow plan
d. preliminary balance sheet
b. marketing plan