PPT 3- Lewin's Theory

Question 1

Step 1- Unfreeze

Answer 1

Prepare all stakeholders to accept the change
Develop convincing messages that clearly shows the necessity for change for example, a business in the post-maturity stage could frame the message for change due to:
* Declining sales
* Poor financial results
* Lack of customer satisfaction
The most difficult stage
All stakeholders need to re-examine existing practices and processes, which can create strong emotions such as denial, uncertainty and doubt within a business
Crucial that clear communication and involvement happens at this stage
Management MUST involve and empower employees’ participation

Question 2

Step 2- Change

Answer 2

The actual change takes place
Requires stakeholders to embrace the change for it to be effective
Essential the change is implemented within a short time – the longer it takes to make the change, the more likely it becomes that it will not be accepted
Important for strong leadership, direction and communication
Employees need reassurance and support at the change unravels
Business needs to invest time and allocate resources for the change to implemented efficiently and effectively

Question 3

Step 3- Refreeze

Answer 3

Changes made are solidified and normalised within the business
Strong leadership to institutionalise the change is required
Management needs to ensure that:
* Employees incorporate the change into everyday business
* Employees are empowered to engage with the change
* Ownership of the new ways of working and confidence with the change is taken
* Checks, monitoring and evaluation of the change are undertaken with adjustments made if necessary
Celebrate the success of the change process – this creates a new sense of stability in the business and ensure success of the change.

Question 4

Force Field Analysis

Answer 4

A tool used to identify and analyse the positive factors (driving forces) and negative factors (restraining forces) in an environment where change is occurring.
The concept is that a situation is maintained by equilibrium between two forces, a driving force and a restraining force.
For the situation to change, either a driving force must be strengthened, or a restraining force weakened. CHECK WORD DOC FOR IMAGES