PPQ Understanding Business Flashcards
Describe 2 other (than public) sectors of the economy.
Private Sector – organisations owned and run by private individuals whose main concern is to make a profit.
Third/Voluntary sector – not for profit organisations and charities operate within this sector.
Describe the following sectors in which Santander UK plc operates. (2)
sector of industry
Tertiary sector – provides a service
Quaternary sector – provides information/knowledge-based services
Sector of economy
Private sector - owned by private individuals/shareholders/profit making
Describe the 4 sectors of industry. (4)
primary − extract raw materials from their natural environment
secondary − manufacture products from raw materials
tertiary − provide a service
quaternary − involved in hi-tech research and information services
Describe the advantages of being a social enterprise. (3
Help tackle social problems it has chosen
Some funding/grants/support is only available to social enterprises
Publicity for the social issue promotes the business
Attract customers who appreciate the good causes they help
Attract good quality staff who want to help the social cause
Can make use of an asset lock
Can sell shares to raise finance if they are a limited company
Award 1 mark for each valid description point.
Award 1 mark for each developed point.
Up to 2 marks may be awarded for discussing any one use.
Describe the benefits to BT of being a multinational company. (5)
Increased sales revenue/market share/increased profitability.
Access to a wider market.
Increased brand awareness.
Can specialise in different countries.
Decreased cost of production.
Lower wage rates.
Greater economies of scale.
Availability of skilled workers.
Access to cheaper suppliers.
Take advantage of other countries’ Government incentives eg tax
breaks, grants.
Lower rates of corporation tax in different countries.
Legislation in other countries may be more relaxed.
Avoid barriers to trade/quotas.
Avoid tariffs.
Distinguish between the features of NHS Scotland and a public limited company (plc) in terms of ownership and control. (2)
The NHS is owned by the Government whereas a plc is owned by shareholders
The NHS is controlled by the Scottish Parliament/Scottish Government/Cabinet Minister for Health/Scottish Government Directorate for Health and Social Care/Regional and Special Boards whereas a plc is controlled by a Board of DirectorsfF
Describe the objectives of third sector organisations. (3)
Support a specific cause.
Provide a service.
To continue operating/survival.
Raise awareness and promote the cause.
Maximise its donations.
Increase the number of volunteers available.
To advance education.
To advance religion.
To better a community.
To operate ethically/be socially responsible.
To make a surplus/profit to reinvest for the cause.
Explain the methods NHS Scotland may use to demonstrate they are socially responsible. (4)
Using energy and water efficiently – save on energy costs
Encouraging waste reduction – to reduce landfill
To improve reputation
Reusing materials – reducing purchasing costs
Recycling materials – meeting government targets
Use of sustainable public transport – cuts down carbon footprint/reduces carbon footprint
Encourage the use of less packaging (pharmacies and medication) – reduce waste
Use hybrid/electric ambulances – to create a healthier environment
Source from ethical supplies/contractors – to encourage sustainability
Staff welfare measures – to retain staff
To attract quality staff
Describe an objective for each of the following functional areas of Police Scotland: Human Resources, Finance, Marketing (3)
Human Resources
* reduce staff turnover
* reduce staff stress/absenteeism
* reduce staff grievances
* reduce disciplinary cases
* increase recruitment applicant numbers
* provide training to police officers
* reduce staffing expenditure (watch for repetition – 1 max)
Finance
* spend taxpayer’s money wisely
* stay within budget
* reduce expenditure (watch for repetition – 1 max)
Marketing
* improve reputation
* better promote safety in society
* increase followers/presence on social media
* increase public awareness of the police role in society
Describe the ways business can demonstrate good Corporate Social Responsibility (CSR). (5)
use renewable energy (such as solar/wind energy)
use sustainable raw materials
use fair trade products
use alternatives to testing on animals
give/donate to charities
set up their own charitable arm
offer products/services for free to good causes
encouraging staff to undertake voluntary work during working hours
use less packaging on goods
recycle packaging/materials
switch to bio-fuels in production
Also accept broader ‘ethical’ examples:
pay fair wages (beyond the minimum/living wage)
offer fair working conditions for staff
ensure fair and proper (ethical) marketing
set/offer fair prices
avoid deforestation
avoid exploiting child labour
4 Methods of growth and different ways to achieve growth
and different ways to fund growth
(organic, horizontal, forwards vertical, backwards vertical, lateral, conglomerate, diversification)
different ways to achieve growth (mergers, acquisitions, takeovers, franchising, becoming a multinational, product development, advertising, increasing staffing)
different ways to fund growth (retained profits, divestment, deintegration, asset stripping, demerger, buy-in, buy-out, outsourcing)
Discuss the methods to achieve growth used by Sainsbury’s in the information provided. (6)
Organic/internal growth
Growth of a business from its own internally generated resources (1 mark for definition).
Sainsbury’s is growing by increasing the number of its state-of-the-art new supermarkets (1 mark for definition).
Advantages
Less risky than taking over other businesses.
Can be financed through internal funds, eg retained profits.
Builds on a business’s strengths, eg brands, customers.
Disadvantages
Growth may be dependent on the growth of the overall market.
Slower method of growth — shareholders may prefer a more rapid growth.
Diversification/takeover
Sainsbury’s buying a majority stake in Anobii e-books (1 mark for definition).
Sainsbury’s joining with Lloyds Banking Group to form Sainsbury’s Bank (1 mark for definition).
Advantages (can apply to diversification or takeover)
Reduces the risk of business failure.
Makes a larger and more financially secure business.
Disadvantages (can apply to diversification or takeover)
Requires allocation of significant financial and human resources.
Risk of harming the main company business.
Accept any other suitable response within each of the above headings.
Award 1 mark for each valid discussion point. Award 1 mark for a development point.
Only accept organic/internal growth and diversification/takeover as suitable growth methods.
At least two methods must be discussed to gain full marks.
Up to 5 marks can be awarded for discussing any one of the above methods.
Marks can be awarded for:
a definition of the growth method which may include an example highlighted from the case study (maximum 1 mark each)
advantages and/or disadvantages of the methods
Google’s development of its new headquarters is an example of organic (internal) growth. Describe other methods of growth available to Google. (4)
Horizontal integration
Google could acquire (takeover) or merge with a business in the same sector of industry as them
Vertical integration
Google could acquire (takeover) or merge with a business in an earlier (backward) or Later (forward) sector of industry as them
Conglomerate integration/diversification
Google could acquire (takeover) or merge with a business in a completely different market as them
Outsourcing
Google could contract out some of their procedures (eg catering, admin etc)
To allow them to concentrate on core activities
Divestment_
Google could sell off parts of their business to raise money to fund external growth eg takeover
Management buy-in…
Merger…_
Takeover…_
Asset stripping…_
Explain the advantages of internal (organic) growth. (4)
The business is not integrating with another business. This means that control is not lost.
Launch new products/services means businesses can target different markets. This means that there is an increase in overall sales.
Exporting existing products abroad widens their market
Open new physical branches means they can reach new markets by opening up in new locations
Expand existing premises to cater for more products/staff and make more sales
Selling online the business can trade 24/7 around the world
Hire more staff will bring in new ideas to the business to develop new products/increase production etc
Increase production capacity by investing in new capital and technology to make more products themselves
Explain the advantages of BT taking over EE, as detailed in the case study. (4)
Eliminates one of BT’s competitors − so BT can raise prices.
Inherit EE’s 31 million customers − which will increase BT’s market share.
To accelerate its growth − by moving into a new market by purchasing an established firm.
Allows BT to achieve greater economies of scale − which may lower BT’s costs.
BT will acquire the assets of EE eg premises, networks, transmitters − which are valuable and will contribute to BT’s financial position.
As EE was one of the leading mobile network operators − this gives BT a more dominant position in the market.
Which will reduce its risk of failure.
Largest 4G customer base in Europe − which provides a platform to European markets.
Provides innovative and seamless communication services − which will lead to better customer satisfaction.
Discuss the methods of growth that can be used by organisations. (8)
Organic/internal growth:
open new outlets
operate in more markets and/or countries
introduce new products
less risky than a takeover
can be financed internally
may be limited by the size of the market
Backward vertical
when the business takes over its supplier/source of goods and materials
this guarantees the quality and quantity of inputs
it may limit supplies to competitors
cuts out the middleman/adds to profits
Forward vertical
when the business takes over a customer
this guarantees an outlet for its products
cuts out the middleman/adds to profits
Horizontal integration
when two businesses at the same stage in the production process join together
may remove a competitor
the business may dominate the market
Diversification/conglomeration
where a business moves into an entirely different market
spreads risk
new customers may be attracted to the original product
Lateral
where two firms merge which are in a related industry but are not in direct competition (for example, a hairdresser and a beauty therapist).
Explain the costs and benefits to organisations, such as NHS Scotland, of outsourcing. (4)
COSTS
Private firm could increase costs – can create cash-flow problems
Loss of control over private firms’ activities - may result in quality issues
Loss of control over private firms’ activities – may result in confidentiality issues
Locked into expensive contracts – puts pressure on NHS’s budget
Few competitors – limits the NHS’s choice to find suitable new suppliers
BENEFITS
Fewer employees required - may lead to cost savings
Don’t need to pay as much for pensions/NI contributions/sick pay
Allows organisation to focus on core activities - therefore the core service can be improved
Only pay for the service when required - so can stay within budget
Range of equipment and services - leads to better healthcare for patients
Specialist equipment - saves the NHS on purchasing assets
Specialist labour - can cover activities where the NHS has a shortage for example GPs
Explain the effects of outsourcing on an organisation. (5)
specialists can be used to do the work - which should mean better quality
reduces staff costs in the area that has been outsourced − which may result in increased profits
outsourced companies will have specialist equipment − which would mean the organisation can sell their equipment
do not need to purchase specialist equipment − which will reduce up-front costs
the specialist company can gain economies of scale − which will reduce unit costs/allow them to quote a cheaper price
the service needs only to be paid for when required − which means organisations do not need to pay for machinery/staff that are sitting idle
organisations can concentrate on core activities − which should result in the organisation producing a better core product/service
organisations can lose control over outsourced work − therefore communication needs to be very clear or mistakes can arise
loss of confidentiality − which may mean the organisation has data protection issues to consider
Describe the possible methods of growth for a public limited company (plc). (6) 2023 q2b
Horizontal Integration
when two firms at the same stage of production combine
eliminate competition/increase market share
Backwards Vertical Integration
when one firm combines with another at an earlier stage of production, for example combines with a supplier
greater control of inventory supplies
may reduce costs of supplies
Forwards Vertical Integration
when one firm combines with another at a later stage of production, for example combines with a customer
can control promotion and pricing
Conglomerate Integration
firms in completely different markets combine
reduces risk by providing different income streams
Organic Growth
hiring more staff
opening more retail outlets/building new factories
launching new products
Diversification
products are launched in new markets
Lateral Integration –
joining with a business in the same market that does not offer the same product/a complimentary busine
Compare the features of NHS Scotland’s tall/hierarchical structure, as shown in Exhibit 1, to a flat structure. (2)
Tall structure has….
-Many layers of management
-Long chain of command
-More promotion opportunities
-May have a narrow span of control
-Slower to respond to changes
-Management may be more autocratic
A flat structure has…
-fewer layers of management
-shorter chain of command
-fewer promotion opportunities
-May have a wide span of control
-Faster communication
-Employees may feel more empowered
Describe the effects of widening the span of control of a manager (5)
Managers are in charge of more staff
Managers can be placed under more stress
Decision making can be slower due to a larger workload
Could result in less managerial promotions
Can mean managers have very little time to speed d with each employeeto discuss work
Staff could become demotivated
It can be motivational for managers as they have more responsibility
Managers will have less time for planning
May result in poor decisions
Managers can delegate to staff with appropriate skills
Subordinates may resent additional responsibility
Delegation can motivate/empower staff
Discuss the use of geographical grouping. (3)
Advantages
Each division can meet the needs of local markets eg different tastes or fashions in different towns or countries
The business can react to changing external (PESTEC) factors quickly
Easy to identify a failing division
Can hold divisional managers accountable
Can communicate better with the local area eg different languages
Disadvantages
Duplication of resources, such as administration staff or IT equipment across each division
Divisions may compete against each other
A new division must be established if a new area is targeted
Justify the decision to group NHS Scotland into regional NHS Boards, shown in Exhibit 2. (2)
Can better cater for the patients’ needs in each area
More responsive to external changes in the area
Easier for the government/managers to identify issues with individual boards
Can hold area managers accountable
Regional Boards are empowered
So can make quicker decisions
Compare functional grouping with customer grouping. (4)
Functional grouping organises staff with similar skills and knowledge together whereas customer grouping structures staff around a targeted type of customer/client/supplier.
Functional grouping caters for the whole organisation whereas each customer group will focus on its customers’ needs.
It is easier to compare performance for each customer grouping whereas function grouping will show results for the entire organisation.
Functional grouping may be cheaper than customer grouping as there is less duplication of resources.
Customer groups are more responsive to changing customer needs whereas functional groups can lose sight of market changes/may be slow to react.
Both groups can compete with each other inside the organisation.
Both groups allow staff to build expertise/specialise.