PowerPoints Flashcards
*Reordering without modification
STRAIGHT REBUY
- Requires modification to prior
purchase
MODIFIED REBUY
- First time purchase
NEW TASK
consists of all individuals and households who purchase goods and services for personal consumption.
consumer market
refers to the buying behavior of final consumers or individual and household who purchase goods and services
Consumer Buyer Behavior
subculture, and social class play a significant role in shaping consumer preferences and values.
Cultural Factors
Reference groups, family, and social roles influence buying decisions
Social Factors
Age, occupation, lifestyle, personality, and selfconcept all impact consumer choices.
Personal Factors
Motivation, perception, learning, beliefs, and attitudes drive consumer behavior.
Psychological Factors
This model focuses on the”_______“of the consumers mind,exploring the internal processes that lead to purchase decisions.It acknowledges that we can’t directly see what’s going on inside a consumer’s head, but we can analyze their actions and reactions to understand their motivations
black box
This model emphasizes the external stimuli that trigger consumer responses, such as advertising or promotions. It assumes that consumers respond predictably to certain stimuli
Stimulus-Response Model
This model suggests that consumers go through a series of stages, including awareness, knowledge, liking, preference, conviction, and purchase. It assumes that consumers move through these stages in a linear order.
Hierarchy of Effects Mode
Target the right consumers with the right message at the right time.
Develop Effective Marketing Strategies:
Offer products and services that address consumer wants and desires.
Create Products and Services that Meet Consumer Needs:
Understand customer motivations and create positive experiences that foster loyalty.
Build Strong Customer Relationships:
