potential test questions Flashcards
1
Q
Which of the following channels is not a good option for successful IMC campaign?
A
All the above?
2
Q
Which of the following is not a quality of a well written objective?
A
Clearly identified positioning strategy
3
Q
Marketing analysts consider segmenting markets on the basis of lifestyle the most effective segmentation today. This is reffered as:
A
Psychographic segmentation
4
Q
Which of the following is not a product benefit?
A
Comes in five different styles
5
Q
Which of the following layout styles features test to deliver a message of the ad to a great extend than imagry
A
copy heavy
6
Q
Three categories of attribute that should be considered during the source selection process are:
A
Credibility, attractiveness and power
