Final

Question 1

IMC planning 7 steps

Answer 1

1. Review marketing plan
2. Determine objectives
3. Segment and Position
4. Develop creative strategy
5. Develop IMC campaign
6. Implement and integrate
7. Monitor and evaluate

Question 2

Promotional mix (9)

Answer 2

Public relations 
Direct marketing 
mobile marketing
Advertising
Sales Promotion 
Alternative media 
Out of home transit
Internet marketing + social media
Personal selling