postmodernism

Question 1

summary of postmodernist views: ownership and control

Answer 1

ownership is diverse and fragmented among individuals BUT media saturation can also mean power is in the hands of the few

Question 2

summary of postmodernist views: media messages/content

Answer 2

divere messages controlled by the consumers who have choice and power

Question 3

summary of postmodernist views: effects of media on individuals

Answer 3

they can’t distinguish between reality and hyperreality

Question 4

postmodernist view of the media

Answer 4

• polysemic- decline in expert knowledge goes hand in hand with the decline in metanarratives (different meanings based on own understanding)
• convergence of technology allows a range of media accessed from one place