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sociology the media > neophilliac view > Flashcards

neophilliac view Flashcards

1
Q

neophiliac meaning

A

cultural optimists- see changes in the new media as positive for individuals and society

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2
Q

key areas of the neophiliac view

A
  • increased choice
  • increased engagemet
  • revitalising democracy
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3
Q

key areas of the neophiliac view- increasing choice

A
  • choice of how people recieve the media and interact with it
  • digital convergence allows people to access info through one device, or various means
  • consumer choice, no longer limited to local high street
  • promotes competition bc price competition sites, reviews
  • standards up
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4
Q

key areas of the neophiliac view- increased engagement

A
  • interactivity of new media means people can express their opinions, support causes and connect with others of similar views
  • including in social activism such as metoo and BLM amplified through social media
  • online forums, support networks and advice enable people to seek help when required
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5
Q

key areas of the neophiliac view- revitalising democracy

A
  • people can immediately react to political decisions
  • support for views outside of mainstream media are reflected through the emergence of online media organisations
  • people can create content to campaign for recognition or to address specific social issues
  • politicians can be held to account for issues not usually covered in mainstream media
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6
Q

evaluation of neophiliac view

A
  • negative consequences of interaction because of trolling, cyber bullying and cyber crime
  • lack of regulation= hateful views prevail
  • replaced quality with quantity
  • choice still limited to large suppliers, closure of UK high streets
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7
Q

benefits of new media: more informed consumers

A
  1. they can access more information, complaints and reviews, informing their decisions -> review features on amazon, ebay, even for movies like letterboxd
  2. websites like the NHS, netdoctor and patient UK let individuals become more informed about symptoms, risks associated with meddication etc. This allows them to be more independent from doctors
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8
Q

benefits of new media: consumers have more choice

A
  1. wide range of financial transactions and social networking are availible online, and accessible via a range of devices. Banking / finance apps like monzo, shopping like asos, airbnb, shein etc
  2. the new media gives us more choice in how we express ourselves, for example customising avatars in videogames, decorating your profile and selecting how you want to be seen by others. This constructs an alternative identity, expanding the means by which people express themselves
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9
Q

benefits of new media: increased user participation

A
  1. lots of interactive technologies are giving more opportunities to participate. eg digital tv, online news, blog tweet, citizen hournalism etc. This is ordinary ppl rather than experts being enabled to interact w each other
  2. McLuhan- global village: digital new media collapses space and time barriers, allowing people to interact instantaneously, and reducing national+ cultural barriers (any online fandom, facebook group or disc server)
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10
Q

benefits of new media: a narrower political aspect (more opps to initiate change)

A
  1. social movements and campaigns use the new media to spread their ideas, build support and coordinate protests. eg occupy, ROAR, ALL OUT, 38 degrees, wikileaks and facebooks like Europeans against the political system
  2. new media have become key tools in mobilising ppl to fight against oppressive and corrupt regimes. eg Arab spring 2011- uprising against dictatorial regimes in the arab world. use of twitter and facebook to coordinate and publicise protests as well as media shared online of torture and killing protestors
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11
Q

benefits of new media: increased democracy

A
  1. neophiliacs argue that new media can give more power to ordinary people, and have made positive contributions to democracy. McNair- greater opps to report, criticise and comment than ever before such as twitter where you can publish your thoughts.
  2. a culture of questioning, challenging and holding to account elite hierarchies and the power, authority, secrecy of governments and other organisations. for example denial of service cyberattacks can be used where websites are flooded with so much traffic that they crash and become unavailible to legitimate visitors
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sociology the media (8 decks)

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