Postmodernism

Question 1

McLuhan

Answer 1

discusses ‘global village’ - globalisation = direct impact on media representations

hybrid ethnic identities have emerged due to presentations of range of cultural practices and lifestyles
example - technology “ everybody lives close together because of technology

Question 2

Strinatti

Answer 2

Media play significant role whilst people are constructing their identities

Diversity offered by the media are no traditional representations of social groups = erosion of identity
example - media saturation

Question 3

Baudrillard

Answer 3

• Media saturation has altered reality = negative impact on society

media saturation = difficult for people to distinguish what is reality and what is fiction = simulacra
example - second life, sims