Feminism Flashcards

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1
Q

Mulvey

A

’ Male gaze’ - media created from heterosexual male point of view
Women are passive, female object - these films reinforce patriarchal culture
example - Transformers, Disney princess

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2
Q

Wolf

A

women socialised to conform + buy into ‘Beauty myth’

pressure to look like male image of women in terms of sex appeal, shape, size and weight

Develop false consciousness = distract them from their true position in society
e.g. cosmopolitan magazine

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2
Q

Whelehan

A

mens magazine + found they promoted laddish culture where women objectified + change in gender role dismissed as joke

example - Maxim magazine

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3
Q

McRobbie

A

magazine has impact on identity + suggests western femininity promoted as ideal - magazine focus love and beauty, fashion etc

example - Heat magazine

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