Postal Questionaires Flashcards
Postal questionnaires
Distributed through post or email to be completed
Strengths
Large scale (representative and generalisable)
Relatively cheap
Respondents reply at own leisure (validity)
Easier to answer personal questions
Rules out interviewer bias
Weakness
Ambiguous questions (lack of interviewer)
Cost could become an issue
Potentially low response rate
Not everyone has a fixed address/ acces to email
No guarantee who’s filling them out
Not taken seriously
Sharp
Mixed methods, interviews, school girls conforming to stereotypes
Sullivan
Cultural capital, transmitted within the home and has a significant effect on GCSE’s
British cohort study
Information on health, physical economic and social development
Callender and Jackson
2000 students lower social classes don’t want to go to university because they are scared on debt, instant gratifacation, dilemma for family