Post World War II Flashcards
Define Golden Triangle
Refers to the relationship between sport, media and business
Define commercialism
The process of attempting to gain money from sport
Characteristics of commercial sport
– Is professional sport
–Sponsorship and business
–Entertainment
–Contracts
–Athletes as commodities
–Wide media coverage
Effects of commercialisation on performers
– High incomes
–Can be put under pressure to perform when injured
–Makes winning important- for money
Effects of commercialisation on sport
–Breaks provided for advertisement
–Faster play to reduce boredom e.g. T20 cricket
–Sports played by women receive less coverage->decreases participation
Reasons why companies invest lots of money into sport
–Increased sales
–Increased brand awareness
–Creates association with excellence and health of sport
Define globalisation
Where nations are increasingly being linked together via communication and travel
How is globalisation seen in sport
–Sponsorship of events (Coca-Cola)
–Players transferred from different countries
–Spreading of different sports to be lnew nations