Post World War II Flashcards

1
Q

Define Golden Triangle

A

Refers to the relationship between sport, media and business

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2
Q

Define commercialism

A

The process of attempting to gain money from sport

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3
Q

Characteristics of commercial sport

A

– Is professional sport
–Sponsorship and business
–Entertainment
–Contracts
–Athletes as commodities
–Wide media coverage

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4
Q

Effects of commercialisation on performers

A

– High incomes
–Can be put under pressure to perform when injured
–Makes winning important- for money

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5
Q

Effects of commercialisation on sport

A

–Breaks provided for advertisement
–Faster play to reduce boredom e.g. T20 cricket
–Sports played by women receive less coverage->decreases participation

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6
Q

Reasons why companies invest lots of money into sport

A

–Increased sales
–Increased brand awareness
–Creates association with excellence and health of sport

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7
Q

Define globalisation

A

Where nations are increasingly being linked together via communication and travel

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8
Q

How is globalisation seen in sport

A

–Sponsorship of events (Coca-Cola)
–Players transferred from different countries
–Spreading of different sports to be lnew nations

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