Post World War II

Question 1

Define Golden Triangle

Answer 1

Refers to the relationship between sport, media and business

Question 2

Define commercialism

Answer 2

The process of attempting to gain money from sport

Question 3

Characteristics of commercial sport

Answer 3

– Is professional sport
–Sponsorship and business
–Entertainment
–Contracts
–Athletes as commodities
–Wide media coverage

Question 4

Effects of commercialisation on performers

Answer 4

– High incomes
–Can be put under pressure to perform when injured
–Makes winning important- for money

Question 5

Effects of commercialisation on sport

Answer 5

–Breaks provided for advertisement
–Faster play to reduce boredom e.g. T20 cricket
–Sports played by women receive less coverage->decreases participation

Question 6

Reasons why companies invest lots of money into sport

Answer 6

–Increased sales
–Increased brand awareness
–Creates association with excellence and health of sport

Question 7

Define globalisation

Answer 7

Where nations are increasingly being linked together via communication and travel

Question 8

How is globalisation seen in sport

Answer 8

–Sponsorship of events (Coca-Cola)
–Players transferred from different countries
–Spreading of different sports to be lnew nations