Possible Exam Flashcards
What is the main goal of qualitative research?
The main goal of qualitative research is to explore and understand human experiences, behaviors, and social contexts through non-numerical data.
Name and describe three common qualitative research methods.
- Case Study: An in-depth analysis of a single case or multiple cases to understand a phenomenon.
- Ethnography: The study of cultures and communities through immersive fieldwork.
- Phenomenology: The exploration of lived experiences to understand how individuals perceive a phenomenon.
What is thematic analysis in qualitative research?
Thematic analysis is a method used to identify, analyze, and interpret patterns or themes within qualitative data.
Explain the difference between purposive sampling and snowball sampling.
Purposive Sampling: Selecting participants based on their relevance to the study.
Snowball Sampling: Participants refer others to join the study, often used when studying hard-to-reach populations.
How does qualitative research ensure credibility?
Credibility is ensured through techniques such as triangulation, member checking, and prolonged engagement in the field.
What ethical considerations should be observed in qualitative research?
Researchers must obtain informed consent, ensure confidentiality, allow voluntary participation, and avoid causing harm to participants.
How is qualitative research used in business decision-making?
Qualitative research helps businesses understand customer behavior, employee experiences, brand perception, and organizational culture to make informed decisions.
Compare qualitative and quantitative research in terms of data analysis.
Qualitative research uses thematic, content, or narrative analysis, while quantitative research relies on statistical and mathematical analysis.
What is the role of coding in qualitative data analysis?
Coding organizes data into meaningful units, helping researchers identify patterns and themes in the data.
What is the importance of transferability in qualitative research?
Transferability refers to the extent to which findings can be applied to other contexts, ensuring the broader relevance of the study.
