Concepts Flashcards
What is the primary purpose of qualitative research?
To explore and understand the meaning individuals or groups ascribe to a social or human problem.
True or False: Qualitative research typically relies on numerical data and statistical analysis.
False
Fill in the blank: Qualitative research often involves methods such as interviews, focus groups, and ________.
observations
Which of the following is a characteristic of qualitative research? A) It seeks to quantify data. B) It focuses on depth of understanding. C) It uses random sampling.
B) It focuses on depth of understanding.
What type of data does qualitative research primarily collect?
Non-numerical data, such as words, images, or objects.
What is the primary focus of qualitative research?
Exploring phenomena through non-numerical data
Qualitative research aims to understand which aspects of human experience?
Experiences, behaviors, and social contexts
Which perspective does qualitative research emphasize?
Subjectivity, meaning-making, and human perspectives
In which fields is qualitative research commonly used?
Business, social sciences, and humanities
What type of inquiry does qualitative research involve?
Naturalistic Inquiry
What is a holistic perspective in qualitative research?
Looking at the big picture rather than isolated variables
What approach does qualitative research typically take?
Inductive Approach
What type of analysis focuses on meaning rather than numerical measurement?
Interpretive Analysis
What does flexibility in qualitative research design imply?
Research design is emergent and adaptable
What is a case study in qualitative research?
In-depth analysis of a single case or multiple cases
What method involves studying cultures and communities through immersion?
Ethnography
What is phenomenology in qualitative research?
Exploration of lived experiences
What is grounded theory?
Development of theories based on data
What does narrative research focus on?
Analysis of personal stories and experiences
What are structured, semi-structured, or unstructured conversations used for?
Interviews
What is the purpose of focus groups in qualitative research?
Group discussions on specific topics
What technique involves direct or participant observation of behaviors?
Observation
What does document analysis involve?
Review of existing texts, reports, or artifacts
What is purposive sampling?
Selecting participants based on relevance to the study
What is snowball sampling?
Participants refer others to join the study
What does convenience sampling rely on?
Selection based on availability and accessibility
What is theoretical sampling guided by?
Emerging theory
What is thematic analysis?
Identifying themes and patterns in the data
What does content analysis involve?
Systematic categorization of textual data
What is discourse analysis?
Examining language use and communication
What does narrative analysis focus on?
Analyzing personal stories and lived experiences
What is coding in qualitative research?
Organizing data into meaningful units
What does credibility in qualitative research ensure?
Findings reflect reality
What is transferability in qualitative research?
Applicability of findings to other contexts
What does dependability refer to in qualitative research?
Consistency in research processes
What is confirmability in qualitative research?
Neutrality and objectivity in findings
What is the purpose of informed consent in qualitative research?
Participants must understand the study and agree to participate
What does confidentiality in qualitative research protect?
Participants’ identities and data
What ensures voluntary participation in qualitative research?
Ensuring participants join willingly
What is the ethical consideration of avoiding harm in qualitative research?
Ensuring participants are not exposed to risks
What is one application of qualitative research in business?
Market Research
What does organizational studies explore in qualitative research?
Company culture and leadership dynamics
What is brand perception analysis used for?
Examining customer sentiments
What does employee experience research investigate?
Workplace engagement and satisfaction
