Positioning Flashcards

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1
Q

Positioning?

A

Is the fixing of a sport or entertainment entity in the minds of cusp numbers in the target market

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2
Q

Position Strategy

A

Products or services grouped together on a positioning map.

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3
Q

Product Differentiation

A

Refers to a position strategy that some firms use to distinguish their products from those of competitors. (What makes you different)

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4
Q

Re-positioning

A

A marketer’s plan for changing perceptions of a brand in comparison to competing brands.

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