Positioning Flashcards
1
Q
Positioning?
A
Is the fixing of a sport or entertainment entity in the minds of cusp numbers in the target market
2
Q
Position Strategy
A
Products or services grouped together on a positioning map.
3
Q
Product Differentiation
A
Refers to a position strategy that some firms use to distinguish their products from those of competitors. (What makes you different)
4
Q
Re-positioning
A
A marketer’s plan for changing perceptions of a brand in comparison to competing brands.
