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Marketing Chapter 2 > Portfolio Analysis > Flashcards

Portfolio Analysis Flashcards

1
Q

SBU (Strategic business unit)

A

A division apart from the others because it targets specific groups or products and customers

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2
Q

Stars

A

High grow markets and high market-share products

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3
Q

Cash cows

A

Low grow markets and high market-share products

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4
Q

Question marks

A

High growth markets and low market share

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5
Q

Dog

A

Low growth markets and low market share

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Marketing Chapter 2 (4 decks)

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