marketing strategy Flashcards
1
Q
Sustainable competitive advantage
A
Act like a wall, a barriers, something different to copy.
2
Q
4 marketing strategies
A
- Customer excellence 2. Product excellence 3. operation excellence 4. Locational excellence
3
Q
customer Excellence
A
Focuses on retaining loyal customers and excellent customer service
4
Q
Product excellence
A
having products with high perceived value and excellent positioning
5
Q
Operational excellence
A
Achieved through excellent operations and excellent supply Chain
6
Q
Locational excellence
A
Having a good phsysical location and good internet