marketing strategy Flashcards

1
Q

Sustainable competitive advantage

A

Act like a wall, a barriers, something different to copy.

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2
Q

4 marketing strategies

A
  1. Customer excellence 2. Product excellence 3. operation excellence 4. Locational excellence
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3
Q

customer Excellence

A

Focuses on retaining loyal customers and excellent customer service

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4
Q

Product excellence

A

having products with high perceived value and excellent positioning

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5
Q

Operational excellence

A

Achieved through excellent operations and excellent supply Chain

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6
Q

Locational excellence

A

Having a good phsysical location and good internet

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