Porters generic strategies

Question 1

competitive scope

Answer 1

size of market
niche- narrow target market
broad- large target market

Question 2

competitive advantage

Answer 2

cost vs differentiation

Question 3

cost leadership

Answer 3

broad target focus’ on low costs- Walmart

Question 4

cost focus

Answer 4

narrow market- low cost

specific niche market (Koodo)

Question 5

differentiation

Answer 5

competing with uniqueness- what you provide that is different
broad market- apple

Question 6

differentiation focus

Answer 6

niche but still unique

ferrari