PEST Flashcards
p stands for
political
political
- Any decision that the government imposes on you
- Protects consumers
- Supports, protects and regulates businesses
elements of political
laws regulations taxes International trade laws political stability
laws
gun laws, constraints on what businesses are allowed to do, to protect our money.
create barriers
regulations
rules not laws. Ex- environmental
taxes
o Higher business taxes= lower drive to do that business
o Environment tax breaks if effort is made to protect environment
o Tax breaks for those companies starting in developing communities
international trade laws and trade agreements
o laws in a foreign market
Competition gets more competitive if other companies can sell without duty, but can be reversed where you don’t sell with duty but everyone else does (competition)
political factors impact on business
expansion
barriers
competition
expansion
lower duties means expansion opportunities
barriers
lower barriers for US to enter Canadian markets
laws and regulations
competition
when the US enters canadian market there is more competition domestically
element changes impact on business
- Political favour/disfavour
- Government influence
- Government attitudes
- New laws all affect businesses ability to operate
E stand for
Economic
factor of e
affects economic growth
elements of e
GDP inflation employment rates exchange rates interest
Inflation
high inflation = high costs- reduced demand
affects the luxury product industry since they are not necessities
employment rates
high unemployment= few consumers to buy your products
low unemployment =. less qualified workers available
exchange rates
how much the Canadian dollar is work against other dollars internationally
raw materials from different countries, shipping can increase or decrease