Pop Culture 1930s Flashcards

1
Q

what were the expectations of a young person before the war?

A

forced to take life seriously

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2
Q

what would a young man be expected to do before the war?

A
  • leave school

- find a job or join the army to earn money for family

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3
Q

what would a young woman be expected to do before the war?

A
  • leave school
  • get a traditional woman job
  • get married and have children
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4
Q

what was not particularly common before the war?

A

graduating high school then going to college

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5
Q

how many students completed school?

A

less than 2/3

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6
Q

why did teens have limited freedom and little influence

A

decisions were made by older generation

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7
Q

how were changing expectations part of the American dream?

A

next generation more successful than the previous one

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8
Q

what did parents no longer insisted to do?

A

force their children to get a job to support the family at 14-15 years old

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9
Q

what did parents insist?

A

children finish high school and often paid them to go to college

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10
Q

why did parents expectations changed?

A

went through the Great Depression and world war so keen their children make most of their opportunities

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11
Q

teenagers had more…

A

leisure time and spending power

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12
Q

how much did the average teen spend a week in 1957?

A

$10-$15

-$1 to $2 in early 1940s

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13
Q

how much was the annual spending power?

A

$10 billion in 1950 to $25 billion in 1959

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14
Q

what did teenagers spend money on?

A

music
cars
fashion
alcohol

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15
Q

what was the image of teenage boys?

A

thrill seekers

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16
Q

what did thrill seekers do?

A

raced cars
drank heavily
formed gangs

17
Q

teenagers had a reputation for being…

A

independant
rebellious
secretive
aggressive

18
Q

how did a generation gap develop?

A

in the way teenagers dressed, behaved and spoke

19
Q

who were famous figures that became emblems of teenage rebellion?

A

James Dean

Marlon Brando

20
Q

in 1953, The Wild One, Marlon Brando plays…

A

a leader of a motorbike gang

21
Q

how did businesses use teenagers?

A
  • could sell all sorts of products

- targeted advertising to cash in on their growing purchasing power

22
Q

what was rock n roll?

A

blended country and western and rhythm and blues music

23
Q

how did rock n roll appeal to teens?

A
  • strong rhythm and easy to dance to

- unpopular with older Americans

24
Q

why might parents not approve of rock n roll?

A

lyrics contained sexual references and hanging in gangs and drinking

25
Q

how was rock n roll seen as dangerous?

A

linked tot teenage crime and gang culture

26
Q

how did radio stations and tv shows use rock n roll?

A

booked popular performers

27
Q

how many Americans watched Elvis Presley?

A

82%

28
Q

how much did tv ownership develop in households?

A

1948: 0.4%
1954: 55.7%
1958: 83.2%

29
Q

what did the tv replace?

A

reading
radio
cinema

30
Q

commercial sponsors on tv encouraged…

A

spending in the consumer society

31
Q

what were most programmes?

A

game shows
sitcoms
soap operas

32
Q

how did the tv control aspirations?

A

family purchases were often determined by what neighbours purchased and what was heavily advertised

33
Q

what new sense was developed?

A

national American culture