political speech advanced Flashcards
Testimonial
(persuasive category)
using words of an expert, a famous person, or a regular “Joe” to persuade others.
Have you ever had someone send in a testimonial regarding an event where Live Eyewear of any kind saved their eyesight?
Rhetorical Question: (persuasive category)
Sometimes a writer or speaker will ask a question to which no
answer is required. The answer is obvious so the reader has no choice but to agree with the writer’s point.
Bandwagon(persuasive category)
Bandwagon: persuade people to do something by letting them know others are all doing it as well.
Facts(persuasive category)
: using statistics or data to support an argument.
Syntax: (Techniques for Emphasis)
The way words are put together to form phrases, clauses, and sentences. It is sentence structure and how it influences the way a reader perceives a piece of writing.
● Repetition: (Techniques for Emphasis)
● Repetition: When used sparingly for effect, it can reinforce the writer’s message and/or entertain the reader. Writers may repeat a word, a phrase or an entire sentence for emphasis. (Ex. “We will all suffer for years to come unless we stop this
government, stop them in the workplace, stop them in the polls, and stop them on
election day.”)
● Cumulation: (Techniques for Emphasis)
● Cumulation: Using many similar words in a short space is cumulation and can give weight to the idea being expressed. (Ex. “This task requires guts, determination, grit and willpower.”)
● Anaphora: (Techniques for Emphasis)
● Anaphora: The repetition of a word or phrase at the beginning of a sentence.
Parallelism:
(Techniques for Emphasis)
: The technique of arranging words, phrases, clauses, or larger
structures by placing them side by side and making them similar in form. Also referred to as parallel construction or parallel structure, this term comes from Greek roots meaning “beside one another.” It refers to the grammatical or rhetorical framing of words, phrases, sentences, or paragraphs to give structural
similarity. Example (from Churchill): “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields.
Tone – (Techniques for Emphasis)
Similar to mood, tone describes the author’s attitude toward his material, the
audience, or both.
Inclusive Language/ bonds
Inclusive language aims to directly address the reader, either
personally or as a member of a shared group. This involves using such words as us, we, you,
our.
Connotation (Techniques for Emphasis)
● Denotation: (Techniques for Emphasis)
an idea or feeling that a word invokes in addition to its literal or
primary meaning
actual meaning of the word
Euphemism: (Techniques for Emphasis)
Euphemism: a more acceptable or usually a more acceptable way of saying
something uncomfortable (i.e. collateral damage instead of civilian death)
● Lexical Cluster:
words pertaining to a particular group or idea. For example,
words relating to water or nature.
easy figurative techniques
Analogy:
Hyperbole:
Imagery : Sensory details in a work; the use of figurative language to evoke a feeling, call
to mind an idea, or describe an object. Imagery involves any or all of the five senses
Metaphor –
substitution of one for the other, suggesting some similarity. Metaphorical language
know these definitions
Metaphor = A figure of speech using implied comparison of seemingly unlike things or the
substitution of one for the other, suggesting some similarity. Metaphorical language
makes writing more vivid, imaginative, thought provoking, and meaningful.