Political Socialization And Public Opinion Flashcards
Agents of socialization
Social institutions, including families, in schools that helped to shape individuals, basic political beliefs and values
Political socialization
The process by which people gain their political attitudes and opinions
Random sampling
A method of poll selection that gives each person in a group, the same chance of being selected
Exit polls
Polls based on interviews conducted on election day with randomly selected voters
Public opinion
What the public thinks about a particular issue or set of issues at any point in time?
Push polls
Post taken for the purpose of providing information on an opponent that would be respondents to vote against that candidate
Quota sample
A sample deliberately constructed To reflect several of the major characteristics of a given population
Sampling error
An error that occurs when a sample somehow does not represent the target population
Tracking poll
Continuous surveys that enable a campaign to chart its daily rise or fall in support
Cross, cutting cleavages
Divisions within a society that cut across demographic categories to produce groups that are more
Heterogeneous, or different
Reinforcing cleavages
Divisions within society that reinforce one another making groups more Homogeneous Or similar
Political efficiency
The belief that one’s political participation makes a difference
Horse race journalism(Scorekeeping)
New coverage that focuses on who is ahead or being rather than on the issues
Public opinion poll
A survey in which individuals are asked to answer questions about a particular issue or person
