Political parties and elections - Dominant ideas Flashcards

1
Q

What is grassroots campaigning?

A

Grassroots campaigning is where parties rely on local branches to win the ‘ground war’ using traditional methods like canvassing, leafleting, posters and local mobilisation.

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2
Q

What factors limit the effectiveness of grassroots campaigning?

A
  • Number of party members
  • Training of volunteers
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3
Q

What is canvassing?

A

Canvassing is where volunteers knock on doors, trying to persuade people to vote for their party.

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4
Q

What is an example of the conservatives utilising canvassing?

A

In the 2015 general election, the conservatives targeted 50 seats and defended 50, they managed to gain 24 seats in the election.

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5
Q

Why can canvassing be considered ineffective?

A

It places a lot of demand on party resources and is reliant on having many volunteers

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6
Q

What are statistics for the labour canvassing campaign in 2015?

A

In 2015 Labour targeted 106 seats, knocking on 5 million doors, these efforts were largely unsuccessful.

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7
Q

What is mobilisation?

A

Mobilisation is where getting people out to vote in their constituencies, increasing positive voter turnout.

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8
Q

What is an example of mobilisation being used by the SNP?

A

The membership of the SNP had a membership of 125,000 - the highest of all time by utilising mobilisation.

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9
Q

How are posters used as a campaign strategy?

A

Posters are put up outside houses or billboards are purchased, promoting their message

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