Political parties and elections - Dominant ideas Flashcards
What is grassroots campaigning?
Grassroots campaigning is where parties rely on local branches to win the ‘ground war’ using traditional methods like canvassing, leafleting, posters and local mobilisation.
What factors limit the effectiveness of grassroots campaigning?
- Number of party members
- Training of volunteers
What is canvassing?
Canvassing is where volunteers knock on doors, trying to persuade people to vote for their party.
What is an example of the conservatives utilising canvassing?
In the 2015 general election, the conservatives targeted 50 seats and defended 50, they managed to gain 24 seats in the election.
Why can canvassing be considered ineffective?
It places a lot of demand on party resources and is reliant on having many volunteers
What are statistics for the labour canvassing campaign in 2015?
In 2015 Labour targeted 106 seats, knocking on 5 million doors, these efforts were largely unsuccessful.
What is mobilisation?
Mobilisation is where getting people out to vote in their constituencies, increasing positive voter turnout.
What is an example of mobilisation being used by the SNP?
The membership of the SNP had a membership of 125,000 - the highest of all time by utilising mobilisation.
How are posters used as a campaign strategy?
Posters are put up outside houses or billboards are purchased, promoting their message