POFM - comparative ratio analysis Flashcards
Ratios in isolation are meaningless
o For ratios to be helpful in making informed decisions they must be compared to something
o i.e. find out their relative result, how do they compare to others
types of ratio analysis:
with industry averages
with results from other years
with other businesses
with industry leaders (benchmarking)
COMPARISON WITH INDUSTRY AVERAGES
Higher than average Liquidity
Good – more than enough CA to cover CL
COMPARISON WITH INDUSTRY AVERAGES
Higher than average Solvency
Bad – too much debt, risk and exposure to interest rates
COMPARISON WITH INDUSTRY AVERAGES
Higher than average Profitability
Good – earning more money than other businesses
COMPARISON WITH INDUSTRY AVERAGES
Higher than average Efficiency
Bad – less efficient than other businesses
COMPARISON WITH INDUSTRY AVERAGES
Below average Liquidity
Bad – not as much CA to cover CL
COMPARISON WITH INDUSTRY AVERAGES
Below average Solvency
Good – less debt, risk and exposure to interest rates
COMPARISON WITH INDUSTRY AVERAGES
Below average profitability
Bad – earning less money than other businesses
COMPARISON WITH INDUSTRY AVERAGES
Below average efficiency
Good – more efficient than other businesses
COMPARISON WITH PREVIOUS YEARS
Higher then last year Liquidity
Good – the business has improved their position
COMPARISON WITH PREVIOUS YEARS
lower than last year liquidity
Bad – the business performance has got worse
COMPARISON WITH PREVIOUS YEARS
Higher than last year Solvency
Bad – they have increased debt or reduced equity
COMPARISON WITH PREVIOUS YEARS
Lower than last year Solvency
Good – they have reduce their debt or increased equity
COMPARISON WITH PREVIOUS YEARS
Higher than last year Profitability
Good – they have become more profitable