Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

FABM > PM > Flashcards

PM Flashcards

1
Q

is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers,

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Anything that is marketed

A

PRODUCT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A PHYSICAL OBJECT THAT CAN BE PERCEIVED BY TOUCH

A

TANGIBLE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

A PRODUCT THAT CANNOT BE SEEN OR PERCEIVED BY TOUCH

A

INTANGIBLE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

TRADITIONAL APPROACH

A

Handouts
Billboards
Direct mail
Print ads
Event marketing
Broadcasting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

The companies recognize that the consumption behavior of customers is changing because of global trends and developments in the local markets.

A

Contemporary approaches

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

a form of advertising in which a company prominently displays its product or brand product within the context of a television show, movie or another form of media.

A

PRODUCT PLACEMENT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

adopted to appeal to consumers who are cost-conscious and cannot afford to buy product in large quantities.

A

Sachet marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

where you focus all your effort.

A

Specialization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Your competitive advantage.

A

Differentiation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Where you focus your time, money and resources.

A

Concentration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

CHARACTERISTIC OF R.M

A

More on listening and learning
Emphasis on customer retention
Cross functional team
Long term

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Benefits of R.M

A

-Understanding customer characteristic
-word of mounth marketing
-reduced marketing cost
-identification with the company
-prevent negative transition
-product market expansion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

AIDA MODEL

A

ATTENTION
INTEREST
DESIRE
ACTION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Generalized and marketing system

A

MARKET (A collection of buyer)
-environment
-money
-information

INDUSTRY( A collection of of seller)
-good/ services
-communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

a state of felt deprivation about something that is deemed to be necessary.

A

NEED

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

1990s when the city came into grip of a epidemic.

A

Cholera

18
Q

believed that in this particular kind of drinking water made it more compatible with human digestive system , quicker absorption, and better health.

A

ALKALINE

19
Q

“ SUBJECTIVE PLEASURE, SOCIAL STATUS, ROMANCE, AND LIFESTYLE AS A PRODUCT’S MENTAL ASSOCIATIONS BECOME MORE IMPORTANT THAN ITS ACTUAL PHYSICAL QUALITIES”

A

MILLER 2009

20
Q

Specific manifestations of needs.

A

WANT

21
Q

Wants that are backed by purchasing power.

A

Demand

22
Q

The form that a human need takes as shaped by culture and individual personality.

A

HUMAN WANT

23
Q

-Manufacturers generally have no problems selling whatever they produce.
-The sellers have the upper hand in these situations
-The demand is there, so you just have to produce as much of your product as you can in order to meet it.
-The market is hungry for the product and has the disposable income to pay for it.

A

STAGE 1 SUPPLY< DEMAND

24
Q

-“building a better mousetrap”
-The entry of competitors in a potentially huge market space generally leads to innovations as challengers strive to make their offerings different enough.
-
Improved quality, new and better features, better comfort and better design

A

STAGE 2

25
Q

When businesses begin to crowd into a limited market space, then competition can get quite fierce.

A

STAGE 3

26
Q
  • ## As competition becomes fierce, firms soon realize that a better way to compete would be by prioritizing customer needs more than their own.It begins with identifying and understanding a particular target market.
A

STAGE 4

27
Q

Using the sales organization to push your product

A

SALES ORIENTATION

28
Q

a happy customers are an asset because they will tell an average of five people about their experience.

A

GITOMER 2011

29
Q

seeks to make customers loyal and getting them to be satisfied repeat buyers.

A

MARKETING

30
Q

is an example of unsought good

A

INSURANCE

31
Q

occurs when sales orientation does not work, which can be considered annoying to customers.

A

HARD SELLING

32
Q

It can be very subjective or a function of your personal condition, experiences, personal history, social interactions, perceptions, education and so much more.

A

VALUE

33
Q

A product, by its very form, saves consumer from the effort of having to make the product himself.

A

FORM UTILITY

34
Q

The convenience offered by making a product available around the proximity of the customer is also valued.

A

PLACE UTILITY

35
Q

If a firm can offer a product or service far quicker than alternative providers, the customer will also value this speed of service.

A

TIME UTILITY

36
Q

For some products, mere ownership is already valued by the customer

A

POSSESSION UTILITY

37
Q

Knowing certain things about the product can already imbue it with value.

A

Information Utility

38
Q

is a practice or interest followed for a time with exaggerated zeal

A

FAD

39
Q

-When a NEED is not satisfied, try to reduce the need.

-The two biggest water utilities, in METRO MANILA insist that for the majority of households that they service, their tap water is potable

-Water is just PHYSIOLOGICAL need.

-Safety is an EMOTIONAL need.

A

TRUE

40
Q

-Benefits of alkaline dispenser had the physiological, safety and better health, which was part of the “SELF-ACTUALIZATION” or self-development

-In an anthropological and sociological perspective, MASLOW’S hierarchy is considered as a bit outdated.

A

TRUE

41
Q
  • The only reason you would want to exchange one thing for another is if that one thing offers more VALUE to you than the item you currently have.

-Marketing is all about fostering a positive EXCHANGE.

-in SELLER MARKET, Manufacturers generally have no problems selling whatever they produce.

-VALUE is also a very personal thing

A

TRUE

FABM (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions