PLS 201-2 Flashcards
Capricious
Characterized by a sudden, impulsive, and seemingly unmotivated notion or action.
Public Opinion
What the public thinks about a particular issue or set of issues at any given point in time.
Public Opinion Poll
Interviews or surveys with a sample of citizens that are used to estimate the feelings and beliefs of the entire population.
Straw Poll
A vote with nonbonding results.
- test vote
Random Selection
A method of selection that gives each potential voter or adult the same chance of being selecting.
Types of Polls
1) Tracking Polls
- Follow candidates
2) Exit Polls
- 1st indication of how the election is going
3) Deliberate Polls
- AKA focus group: bring people that you want to survey
(Show a commercial and survey people)
Bandwagon Effect
When voters rally to the perceived leading candidate.
Underdog Effect
When voters rally to the perceived trailing candidate.
QUESTION:
What is the minimum number for a nation wide survey?
1200 people
Push Polling
Political campaign technique in which an individual or organization attempts to influence the view of the respondents under the fuse of conducting a poll.
Characterizations of The Public
1) Mass Public: 85% people
2) Attentive Public: 15% people
3) Opinion Makers: > 1%
- influence other peoples opinions
Types of Interest Groups
1) Public: Green Peace, ACLU, Sierra Club
- change policy that affects everyone
2)Private: NOW, NRA, NAACP, AARP of Retired People
( American Association)
- policies that affect their members
3)Economic: Unions/Industries
-Teamsters, VAW, VPW
Lobbying
Activities of interest groups that seek to influence policy property.
Lobbying Techniques
1) Contribution
2) Testifying
3) Grass root movement
4) Protesting
5) Endorsement
6) Gift Trips
Political Action Committees (PAC)s
A federally registered committee that represents an interest group in the political process through campaign donations.
Hard Money
Legal limits on money given directly to a candidate for an election by an individual.
INFORMATION
The federal hard money limit for the 2016 election is
$ 2700/ candidate per election.
- Can give twice/ nomination and election.
3 Weaknesses of Campaign Laws
1) Soft Money
2) Bundling
3) Advocacy Ads.
Soft Money
Any money that circumvents legar restriction on campaign donations funds that are funneled through political parties.
Advocacy Ads
Ads not funded by the candidate or political party.
Super PAC
A PAC that does not have any contribution or expenditure limits but can not coordinate directly with candidates or political parties.
527 Groups
Tax-exempt groups created to raise money for political activities.