Plans, Goals And Strategies Flashcards

1
Q

What are the 3 different levels og goal planning?

A
  1. Strategic goals
  2. Tactical goals
  3. Operational goals
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2
Q

What are the steps in the planning process

A
  1. Develop the plan
  2. Translate the plan
  3. Plan operations
  4. Execute the plan
  5. Monitor and learn
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3
Q

Define management by objectives

A

Is the process of the manager and employees setting goals and agreeing on the course of action

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4
Q

Define contingency planning

A

course of action designed to help an organization respond effectively to a significant future incident, event or situation (preventing or preparing for the worst)

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5
Q

What analysis is used for the strategic management process?

A

SWOT analysis

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6
Q

What are the 3 corporate-level strategies?

A
  1. Portfolio strategy
  2. BCG matrix
  3. Diversification
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7
Q

Define portfolio strategy

A

Business units and product lines provide the organisation with synergy and competitive advantage

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8
Q

What are the 4 categories of the BCG matrix?

A

Star - rapid growth and expansion
Question mark - new ventures but no one knows what to do with them
Dog - market presence is weak
Cash cow - youre well established but the market isn’t growing

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9
Q

What are the 5 forces in Porter’s model?

A

Power of suppliers
Power of customers
New threats in the market
Buyers
Competition

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