Plans, Goals And Strategies Flashcards
What are the 3 different levels og goal planning?
- Strategic goals
- Tactical goals
- Operational goals
What are the steps in the planning process
- Develop the plan
- Translate the plan
- Plan operations
- Execute the plan
- Monitor and learn
Define management by objectives
Is the process of the manager and employees setting goals and agreeing on the course of action
Define contingency planning
course of action designed to help an organization respond effectively to a significant future incident, event or situation (preventing or preparing for the worst)
What analysis is used for the strategic management process?
SWOT analysis
What are the 3 corporate-level strategies?
- Portfolio strategy
- BCG matrix
- Diversification
Define portfolio strategy
Business units and product lines provide the organisation with synergy and competitive advantage
What are the 4 categories of the BCG matrix?
Star - rapid growth and expansion
Question mark - new ventures but no one knows what to do with them
Dog - market presence is weak
Cash cow - youre well established but the market isn’t growing
What are the 5 forces in Porter’s model?
Power of suppliers
Power of customers
New threats in the market
Buyers
Competition