placing strategy Flashcards
what is placing strategy?
placing is about making the product available at where the customers wants it
what is business model canvas?
a strategic management and entrepreneurial tool that allows you describe and design your business model
segments of business model canvas
- customer segment
- customer relationship
- value proposition
- channels
- key resources
- key partners
- key activities
- revenue stream
- cost structure
non-store retailing
- catalogue
- telemarketing
- e-commerce and self-collection
- vending machine
store retailing
- central business district
- regional shopping centres
- neighbourhood town centres
evaluation for when choosing a location of store
- human traffic
- accessibility
- store organisation (what are stores nearby selling)
- condition and age of building
- regulations
what is customer segment?
group of people that business is targetting
what are customer relationship?
relationship that the business wants to establish with the customers eg. loyalty cards, membership exclusive deals, birthday promotions
what are value proposition?
products and services that business offers to statisfy needs
what are channels?
how business communicates and make the product available to customers eg. apps, website, physical store, social media
what are revenue streams?
where income are generated from eg. merchandise, main products
what are key resources?
physical, financial, intellectual or human assets eg. staff, suppliers, storage unit, equipment
what are key partners?
network of suppliers and partners must work closely with eg. landlord, manufacturer, advertising companies
what are key activities?
tasks that must be conducted to meet customers needs eg. marketing, staff employment, checking equipments, maintenence, product development
what is cost structure?
all the costs incurred to operate business eg. staff salaries, fuel for vehicle, rental
