Place/Distribution channels:

Question 1

Direct vs indirect channels:

Answer 1

Direct channel: Right from manufactures/service provider to the customer (Ex tangerine bank)
Indirect Channel: From manufacture/service to wholesaler and or retailer then to customer Wholesaler(Coscto) retailer (Circle K)

Question 2

3 ways channels function

Answer 2

Vertical direct (Internet and phones)
Vertical indirect (Brick& mortar retail efficiency via Every day low prices. Producer-wholesaler-retailer-consumer)
Horizontal (producer to retailer to consumer) skip the dishes

there can be hybrids

Question 3

Logistics and their aims- and the tactics to achieve the aims

Answer 3

Logistics: Managing the flow of physical goods across the distribution channel
Aim of logistics: fulfill the marketing concept through developing an added value via effective and efficient flow of goods.
Tactics Aim: Integrated supply chain management for efficient customer response
-Inventory management (Bar coding)
- Order processing (EDI) (Electronic data interchange)
-Warehouse (Distribution center) Management (Just-in-time)
-Transporation management (Truck and or sea)

Question 4

Distribution channel 3 strategies:

Answer 4

Delivering the positioning
Intensive distribution- Many places. Lower price. Like nissan.
Selective - Some places, ish price, Like BMW
Exclusive- Few places, expensive, Like Ferrari. (Position and Disitrbution)

Ps: Retailers are for final use
wholesalers are for resale or business use