Marketing Promotion:

Question 1

The marketing communication mix

Answer 1

1-Advertising (Hard sell, soft sell, and the media)
2-Sales promotion (Samples and stuff)
[cross promotion, point of sale{shelf placement or e placement}]
3- Public relations(Event press release)
[Focus on stakeholders, crisis management, less AD like so more trust]
4-Personal selling (Sales forces and stealth marketing)
5-Packaging (Functionality, innovation/experience)
6-Direct Marketing(Data based, past purchase behaviour, Consumer Response Management, loyalty cards)

Question 2

(Integrated Marketing Communication)- IMC
and single minded proposition:

Answer 2

Consistent message/theme/idea throughout all points/tools of contacts

Single-Minded Proposition: Coherent message

Question 3

Component of smoothie analogy:

Answer 3

4/7 p= fruit
Role of marketing manager= blender
Consumable product/service= smoothie

and then you get feedback based on research and start again

Question 4

Postioniong is-

Answer 4

the overlap of all the marketing mix