Place Flashcards
What’s a marketing channel?
set of interdependent organizations that help make a product or service available for use by consumers or business users.
Part of the supply chain.
What’s a supply chain?
a sequence of firms that perform activities required to create and deliver a good or service to customers
Consists of suppliers -> Company -> Resellers and Customers.
Elaborate on types of marketing channels
Direct: P-C
Retail: P-R-C
Wholesale: P-D-R-C
Agent: P-A-D-R-C
Calculating the number of contacts:
W/O distributor: M*C
With : M+C
What is Vertical Marketing System?
All of them together give to consumers. No differenciated hierarchy.
What is Horizontal Marketing System?
Two or more companies at one channel level join together to follow a new marketing opportunity
What is channel behaviour?
Interdependent relationship among channel members
What is channel conflict?
Channel conflict: disagreement among channel members on goals, roles, and rewards—who should do what and for what rewards?
Types: Horizontal conflict
Vertical conflict
Describe retailing?
Any activities involved in selling goods or services to final consumers.
What factors drive channel choices?
Environmental factors and consumer factors
product factors, Company factors
what are some retailing features?
Type (amount of service, product line, price)
Inside the store: Layout, Placement, Atmospherics
Why is store design layout important?
Maximizing exposure & time.
Describe store design atmospherics.
Color, Music (Sound), Lighting, Highlight merchandise, Scent
How does retail design work?
Using tricks and consumer psychology
What are some trends in the retail industry?
Beacons
Face recognition
Robot assistants
Auto check out
Smart displays
