Ethics, Social Marketing, and Corporate Social Responsibility

Question 1

What is ethical behaviour?

Answer 1

It’s social culture and norms, business culture and industry practices, and corporate culture and expectations that form personal moral philosophy and ethical behavior.

Question 2

What are some marketing criticisms?

Answer 2

1) Negative Impact on consumer welfare
2) Materialistic/acquisition-based society
Creates needs vs. emphasizes existing needs
3) Unfair practices
4) Self-esteem threats
5) Discriminatory actions

Question 3

What are some Legal and Ethical issues in marketing?

Answer 3

1) Selling decisions: Bribing- Stealing trade secrets - Disparaging customers- Misrepresenting - Disclosure of customer rights - Unfair discrimination.
2) Advertising decisions
False advertising : Deceptive advertising - Bait-and-switch advertising - Promotional allowances and services.
3) Channel decisions:
Exclusive dealing- Exclusive territories- Dealer’s rights.
4) Competitive relations decisions:
Anticompetitive acquisition - Barriers to entry- Predatory competition.
5) Product decisions:
Product additions and deletions- Patent protection - Product quality and safety- Product warranty.
6) Packaging decisions: Fair packaging and labelling - Excessive cost - Scarce resource - Pollution.
7) Price decisions: Price-fixing- Predatory pricing - Price discrimination- Minimum pricing-
Price increases- Deceptive pricing.

Question 4

What are some ethical issues in Promotion?

Answer 4

False advertising
Political advertising
Photoshopping models
Dangerous products/susceptible groups
Pushy salespeople
Stereotypes in advertising
Disrespectful forms of promotions