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Marketing > Place > Flashcards

Place Flashcards

1
Q

It is the distribution channel in the marketing mix

A

place

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2
Q

It refers to the activities and processes required for moving products from the producer to the target customers.

A

place

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3
Q

It can have various levels

A

channels

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4
Q

Each party in a distribution channel is called an

A

intermediary

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5
Q

These are third-party companies that act as wholesalers, retailers, transporters, and provide warehouse facilities

A

intermediaries

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6
Q

Mostly, they are independent entities that actually purchase goods from a producer in bulk order, store them in warehouses and resold to retailers in smaller amounts at a profit. Seldom they directly sell to the end user.

A

wholesaler

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7
Q

Carry products from a single brand or company contrary to wholesalers who carry a variety of competing brands and product types.

A

distributor

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8
Q

They do not gain ownership of the product but earn money from commissions and paid fees for their services.

A

agents

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9
Q

They stock the goods bought from wholesalers and/or distributors and sell them to ultimate end-users at a profit.

A

retailers

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10
Q

Main types of intermediary and channels

A
  1. Product, Wholesaler, Distributor/Agent, Retailer, Consumer
  2. Product, Distributor/Agent, Wholesaler, Retailer, Consumer
  3. Product, Distributor/Agent, Retailer, Consumer
  4. Product, Consumer
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11
Q

5 key functions of intermediaries

A

Information collection and dissemination, product storage and movement, operational financing, product promotion, and risk-taking

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12
Q

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product.

A

supply chain

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13
Q

Supply chain segment

A

delivery of materials, supplier, manufacturer, delivery of products to consumer/user

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14
Q

This supply chain segment is known as

A

distribution channel

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15
Q

Product Distribution Types

A

exclusive distribution, intensive distribution, selective distribution

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16
Q

Distribution is limited to a selected number of dealers, usually one or a few.

A

exclusive distribution

17
Q

Fast-moving consumer goods and convenience goods used this type of distribution to assure their availability to retailers and consumers

A

intensive distribution

18
Q

Positioned in between exclusive and intensive distribution.

A

selective distribution

19
Q

____ distributed products usually enjoy higher markups and better brand equities.

A

exclusive distributed

20
Q

Its objective is to have more control over how a particular brand is priced, displayed and promoted

A

exclusive distribution

21
Q

It gives the consumers the highest level of utility and convenience but a very little control of manufacturers on product priced, display or promotion.

A

intensive distribution

22
Q

This type of product distribution involves the use of more than one, but not as many dealers as in intensive distribution.

A

selective distribution

23
Q

This allows manufacturers adequate control over retail prices, displays and promotions.

A

selective distribution

24
Q

The sale of goods for resale

A

wholesaling

25
Q

The sell of goods/service to end-users for personal consumption

A

retailing

26
Q

Wholesaling performs

A

Information collection and dissemination, Bulk-breaking, Assortment-building, Product storage and transportation, Financing, and Risk-taking

27
Q

Retailing performs

A

Information collection and dissemination, Product assortment selection, Product storage, Financing, Product promotion, and Risk-taking

28
Q

What does wholesaling and retailing both performs

A

Information collection and dissemination, Financing, Risk-taking

29
Q

What does wholesaling perform that retailing doesn’t

A

Bulk-breaking, Assortment-building, and Product storage and transportation

30
Q

What does retailing perform that wholesaling doesn’t

A

Product assortment selection, product storage, and product promotion

Marketing (4 decks)

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