Philosophy, Foundation & Secrets by Michael

Question 1

1.1 Effective Marketing promotes

Answer 1

1.1 What your Product DOES, NOT what it IS

Question 2

1.2 Effective marketing is not about

Answer 2

1.2 Promoting your product, service or opportunity directly. It’s about promoting valuable information about the person you want or need.

An example: Who is the audience and how do I attract them to me, not about the product and what they would want to achieve.

Question 3

1.3 I help …. to … so that …

Answer 3

this group of people
to get these results
so that they can experience these benefits

Question 4

1.4 Target people that are…

Answer 4

Problem Aware and Solution Aware (indirect) - even better Product Aware (direct), talk about the destination, with tips on how to get there, DONT TALK ABOUT the vehicle ie the PRODUCT. Talk about the prospects problems, pains and they will need to connect with you personally.

Eugene Schwartz - 5 Levels of Awareness

Question 5

1.5 Wrap the sales pitch, advertisement and marketing message in…

Answer 5

VALUE (education) -SELLucation, -Aducation… Do you wanna learn xtz, do you want to learn how to achieve XYZ etc